Banco Nacional de Costa Rica (BNCR, @banconacionalcrc) is a Costa Rican state-owned bank that uses its YouTube channel, with about 30,700 subscribers and 696 uploads, to promote banking products. Its channel posts about 50 short clips a month, with a median of 198 views and a sharp split between Shorts and longer videos. Sponsored integrations are estimated at $150 to $250 per video.
Reach Costa Rican banking customers through a state bank's own channel
- About 30,700 subscribers and 133 million lifetime views on a Costa Rican banking channel
- Median of 198 views per upload, with 50 uploads in the last 90 days
- Estimated $150 to $250 per video, roughly $4 to $8 CPM on median Shorts views
Brand fit report
Content
- Formats
- short promotional clips, product explainers, scam-awareness tips
- Tone
- informative, promotional
- Language
- Spanish
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 20 seconds
Audience
Commercial
- Brands seen
- BN (Banco Nacional de Costa Rica)
- Categories promoted
- banking, credit cards, investment funds, consumer loans
- Affiliate links
- No
The channel is run by the bank itself, so its product posts are owned advertising rather than paid sponsorships, as in 'Pagá con tu BN Tarjeta Visa y recibí 10% de cashback'.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
All 50 recent uploads are bank product or scam-awareness content, with no flagged material such as 'Falso funcionario: cómo identificar una estafa y proteger tu información'.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶En este mes del ahorro · 15k views
▶Invertí sin miedo lo que gastarías en el cine: BN Fondospara · 8.8k views
▶En este mes del ahorro · 10k viewsLast three uploads, latest 2 days ago.
¡Somos un banco lleno de orgullo! Creemos que la educación, la libertad y la paz siempre deben ser pilares en nuestra identidad, para así poder construir un futuro que nos enorgullezca. Seguinos en nuestros canales: YouTube: https://www.youtube.com/c/BNmascerca Facebook: https://www.facebook.com/bnmascerca Twitter: https://twitter.com/bnmascerca Instagram: https://www.instagram.com/bnmascerca/ LinkedIn: https://www.linkedin.com/company/bnmascerca/ Web: https://www.bncr.fi.cr/
About Banco Nacional
Banco Nacional de Costa Rica (BNCR) runs the @banconacionalcrc YouTube channel, which has about 30,700 subscribers and 696 uploads since 2011. The channel posts short Spanish-language clips, most under 20 seconds, about 50 times a month. Content centers on the bank's cashback promotions, credit cards, deferred-payment plans, investment funds, and scam-awareness tips. Website copy describes BNCR as offering products for individuals, small businesses, and corporate clients.
The audience is best estimated as Costa Rican adults interested in everyday banking, with most viewers likely in Costa Rica. Median views are about 198 per upload, though the top videos reach over 100,000, so results vary widely. Demographic splits are estimates only and carry low confidence. Shorts make up 82 percent of uploads.
The channel is owned by the bank, so product posts are not paid sponsorships. Brands looking to reach the bank's customers would need to work with BNCR directly. Based on dossier metrics, an integration is estimated at $150 to $250 per video, a CPM of $20 to $35 per 1,000 long-form views, or $4 to $8 per 1,000 Shorts views. Paid ads typically run $10 to $30 CPM.
Written from Banco Nacional's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Banco Nacional can edit or remove this page at any time.
Questions about Banco
How much does Banco Nacional de Costa Rica charge for a sponsored video?
Based on the channel's median of 198 views and its Shorts-heavy format, an estimated sponsored integration would cost $150 to $250 per video. This is a metrics-based estimate, not a published rate, and the channel is run by the bank itself. Brands should confirm terms directly with BNCR.
What does Banco Nacional de Costa Rica post about on YouTube?
The channel posts short Spanish-language clips about BN's products, including cashback promotions on its Visa card, deferred-payment plans, investment funds, and scam-awareness tips. Most videos run under 20 seconds, and uploads are frequent, about 50 in the last 90 days.
How do I contact Banco Nacional de Costa Rica for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, but this channel belongs to the bank, so partnership talks would likely go through its marketing team at bncr.fi.cr.
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