Starbooked

Barstool Pick Em

Hosted by Rico Bosco, Dave Portnoy

Barstool Pick Em, produced by Barstool Sports, is a weekly sports betting talk show hosted by Big Cat, Pres and Rico Bosco, who air their losing football picks with mock confidence. The show has 172 episodes since 2016 and typical episodes run about 70 minutes. Estimated downloads are 20,000 to 80,000 per episode, with a rate of $360 to $2,000 per episode.

Why brands sponsor Barstool Pick Em

Weekly sports betting show with a large engaged football audience

  • Ratings of 2,358 on Apple Podcasts, with a 4.6 average, indicate an established listener base.
  • 172 episodes since 2016 with weekly football segments give sponsors a consistent seasonal placement.
  • Hosts' betting content aligns with sportsbook, fantasy and sports media brands.
Best forsportsbook and betting app campaignsfantasy football toolssports media brand awareness
Watch forExplicit content and betting-focused humor may not suit family or responsible-gambling-sensitive brands.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Hobbies & Interests20%
Personal Finance10%
Formats
co-hosted banter, weekly picks segment, recap and preview
Tone
irreverent, comedic
Language
English
Production
Studio production
Typical length
50 to 75 minutes

Audience

Commercial intent55/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Est. downloads per episode20k–80k
Estimated, confidence 50%: 2,358 Apple ratings place it in the 1,000 to 5,000 band, and the show is a Barstool flagship with 172 episodes, a high Podcast Index popularity score of 9 and daily Apple updates.
Audience asks aboutWhich NFL picks are most likely to lose this weekHow the Rico Bosco storyline developsWhat the Week 7 picks challenge result was
Age
25%18-24
40%25-34
22%35-44
13%45+
Gender
20%women
80%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Barstool SportsAmazon Music
Categories promoted
sports betting, streaming audio
Affiliate links
No

The description promotes Amazon Music ad-free listening for Prime members and links to barstool.link, but no sponsor mentions appear in the recent episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

The feed is flagged explicit and episode titles contain adult references such as 'Rico Bosco Is The New Fetish King' and 'Bad Breath Derails The Podcast'.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 86 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

If you're looking for winners, you've found the right place. Fade hosts Big Cat, Pres, and Rico Bosco as they give you all their losing picks with extreme confidence. Weekly talk about bad beats, close misses, and skells. Rule number 1 of gambling, always bet the Over. Rule number 2, if a mascot dies the week of a big game, it's an automatic mortal lock. You can find every episode of this show on…
Barstool Pick Em's own show description from the podcast feed

Do you make Barstool Pick Em? Claim or remove this page.

About Barstool Pick Em

Barstool Pick Em is a weekly football betting talk show produced by Barstool Sports. Hosts Big Cat, Pres and Rico Bosco present their losing picks with exaggerated confidence, mixing bad beats, close misses and banter. Per the feed and the show's description, the show has run since September 2016 with 172 episodes and typical episodes of about 70 minutes.

On Apple Podcasts the show holds 2,358 ratings with a 4.6 average and is listed as updated daily. Listener figures are estimates: the show likely reaches around 20,000 to 80,000 downloads per episode, skewing male and aged 25 to 34. No sponsors appear in the recent feed, though the description promotes Amazon Music for Prime members.

Based on those estimates, a host-read mid-roll would cost roughly $360 to $2,000 per episode. The show suits sportsbooks, fantasy platforms and sports media brands that can work within explicit content.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Barstool Pick Em can edit or remove this page at any time.

Questions about Barstool Pick Em

How much does Barstool Pick Em charge for a podcast sponsorship?

Estimated host-read mid-roll rates run about $360 to $2,000 per episode, based on an estimated 20,000 to 80,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on placement and package.

What is Barstool Pick Em about?

Barstool Pick Em is a weekly football betting talk show from Barstool Sports. Hosts Big Cat, Pres and Rico Bosco present their losing picks with mock confidence and discuss bad beats and close misses.

How do I contact Barstool Pick Em about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked as well.

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