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BASE (@base7525), a Japanese e-commerce platform company based in Tokyo, runs this official channel posting shop-owner interviews and how-to videos. It has about 7,900 subscribers and a median of roughly 1,100 views per video, with uploads paused for over two years. Sponsored integrations would run $150 to $250 per video.

Why brands book BASE

Reach Japanese small-shop owners through a platform's own official channel

  • Channel reaches about 7,900 subscribers with a median of roughly 1,100 views per video
  • Top video drew 770,639 views, showing occasional large reach
  • Sponsored integration priced near $150 to $250 per video for a small audience
Best forecommerce softwarepayment and shipping servicessmall business tools
Watch forUploads stopped about two years ago and median views are low, so reach is modest.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Careers25%
Technology & Computing15%
Formats
short interview vignettes, tutorial walkthroughs, product announcement clips
Tone
informational, upbeat
Language
Japanese
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 15 to 30 minutes for tutorials

Audience

Commercial intent70/100
Comments asking for links, prices or where to buy
Sentiment75/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks abouthow to open an online shop with BASEhow to design a product pagehow to promote a shop on Instagram
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
60%women
40%men
Countries
🇯🇵 Japan95%
LanguagesJapanese 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Business interview and tutorial content with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube7.9k1.1k0
X–––
Instagram–––

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers18 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 766 days ago.

BASE、1番選ばれています。 個人・スモールチームの「やってみたい」がすぐ叶う。 小さくはじめて売上ひろがる、 ネットショップ作成サービスなら、BASE。 BASE株式会社の公式チャンネルです。 是非、チャンネル登録お願い致します! 【リンク】 ■公式サイト:https://thebase.com ■BASE U:https://baseu.jp ■Facebook:https://www.facebook.com/BASEec ■Instagram:https://www.instagram.com/baseec ■X:https://twitter.com/baseec 【ショッピングサービスPay ID】 ■公式サイト:https://id.pay.jp/ ■iOS:https://itunes.apple.com/jp/app/base-beisu-guo-nei-zui-da/id661263905 ■Android:https://play.google.com/store/apps/details?id=in.thebase.base
BASE / ベイス's own profile description on YouTube

Are you BASE / ベイス? Claim or remove this profile.

About BASE / ベイス

BASE (@base7525) is the official YouTube channel of BASE, the Japanese online shop builder run by BASE Inc. in Tokyo. The channel posts shop-owner interview clips under the Why series, step-by-step tutorials on opening and designing an online shop, and product announcements. Uploads have been paused for over two years, and the channel holds about 7,900 subscribers.

Viewers are mostly Japanese adults interested in starting or running small online shops. These are estimates based on the channel's content and language, not verified data. Its median video draws roughly 1,100 views, while a few older tutorials and one 2022 clip reached tens of thousands or more.

Brands in ecommerce software, payments, or shipping may find the channel useful for reaching Japanese sellers. Sponsored integrations are priced at about $150 to $250 per video, which works out to roughly $20 to $35 per 1,000 median views. That CPM is well above typical paid-ad CPMs of $10 to $30, so the channel suits brands wanting endorsement from a platform's own community more than cheap reach.

Written from BASE / ベイス's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BASE / ベイス can edit or remove this page at any time.

Questions about BASE

How much does BASE charge for a sponsored video?

Based on the channel's median of about 1,100 views and the standard rate rule, a sponsored video would cost roughly $150 to $250 per video. Rates are estimates from public channel metrics and should be confirmed directly with the creator.

What does BASE post about on YouTube?

According to its channel, BASE posts shop-owner interview clips, tutorials on setting up and designing online shops, and product announcements. Much of the content is in Japanese and focuses on small ecommerce businesses in Japan.

How do I contact BASE for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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