Bepanthene Portugal (@bayerderma) is the Portuguese YouTube channel of the Bayer skincare brand, based in Portugal. It posts short product spots for Bepanthene creams and plasters, with about 2,040 subscribers and a median of roughly 1 million views per video. Uploads are sporadic, about four in the past year. Brand-owned content, so a rate range is not applicable.
Brand-owned Bayer skincare channel with about 1 million median views per video
- Median of about 1,020,000 views per video across 14 uploads
- Top spot reached about 3.9 million views in March 2025
- Primary use is brand-owned product advertising, not creator partnerships
Brand fit report
Content
- Formats
- short product spots, animated ads
- Tone
- clinical, reassuring
- Language
- Portuguese
- On camera
- No, voiceover and b-roll
- Production
- Studio quality
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- BayerBepanthen
- Categories promoted
- skincare, baby care, wound care
- Affiliate links
- No
The channel is the brand's own account, with product ads such as 'Bepanthen Plus - Para que os pequenos acidentes nao se tornem num drama!' rather than third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Ads are clinical skincare and baby-care spots; the medical product context (adverse-event reporting) is noted but nothing is flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2k | 1M | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶A nossa pele reflete quem somos, as nossa paixões e sente tu · 281 views
▶Comichão? Vermelhidão? Eczema atópico? Bepanthene Eczema · 2.7M views
▶A nossa pele reflete quem somos, as nossa paixões e sente tu · 3M viewsLast three uploads, latest 150 days ago.
Para entrar em contacto com a Bayer, completa o formulário com os teus dados pessoais e comentários aqui: https://www.bayer.com/pt-pt/portugal/contacte-nos. O teu apoio enquanto consumidor é fundamental para permitir que a Bayer forneça informação atualizada sobre os seus produtos. Contactos para reportar eventos adversos (efeitos indesejáveis): Se desejares notificar um efeito indesejável ou uma reclamação sobre a qualidade do produto, contacta por favor o teu profissional de saúde (por exemplo, um médico ou um farmacêutico) ou a autoridade competente, INFARMED. Esta informação também pode s
About Bepanthene Portugal
Bepanthene Portugal is the official Portuguese YouTube channel of Bayer's Bepanthene skincare line, operated by the pharmaceutical company Bayer AG. It publishes short product spots, typically 10 to 21 seconds, covering creams and plasters for diaper rash, eczema, minor wounds and burns, along with older campaigns for Bepanthen Baby. The channel has about 2,040 subscribers and 14 uploads, with a median of roughly 1 million views per video.
The audience is estimated to be mostly Portuguese adults, many of them parents or people managing skin conditions. Uploads have slowed to about four in the past year. Brand-owned content is not a sponsored creator channel, so no per-video creator rate applies here.
This channel suits brands looking for awareness of pharmaceutical skincare in Portugal rather than independent creator partnerships. Creator-rate math at $20 to $35 CPM is not relevant for brand-owned accounts, while paid ads typically run $10 to $30 CPM.
Written from Bepanthene Portugal's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bepanthene Portugal can edit or remove this page at any time.
Questions about Bepanthene
How much does Bepanthene Portugal charge for a sponsored video?
Bepanthene Portugal is a brand-owned Bayer account and does not take sponsored creator deals. No per-video rate applies, so contact the brand through Bayer's own channels for product partnerships.
What does Bepanthene Portugal post about on YouTube?
The channel posts short product spots for Bepanthene creams and plasters, covering diaper rash, eczema, minor wounds, burns and dry skin. Most uploads run under 25 seconds and are in Portuguese.
How do I contact Bepanthene Portugal for a brand deal?
Contact details for brand deals can be unlocked on Starbooked for $0.80, and boosted creators can be booked through Starbooked. Bayer's own contact form is also linked from the channel for general inquiries.
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