Starbooked

C. Bechstein (@bechstein), a Berlin-based German piano manufacturer founded in 1853, runs a YouTube channel of about 16,800 subscribers with a median of 611 views per video. It posts roughly 29 videos a year, mostly classical piano performances and artist interviews. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book C.

Premium classical piano audience reached through a German heritage brand channel

  • Median of 611 views per video across 30 recent uploads.
  • About 29 uploads in the past 365 days, with 10 in the last 90 days.
  • Engagement rate of 3.75 percent, with a like rate of 3.49 percent.
Best forluxury goods brand awarenessmusic education and instrument promotionconcert and event promotion
Watch forViewership is small and the channel is brand-owned, so reach is narrow and mostly classical-music focused.

Brand fit report

Content

Topics, IAB taxonomy
Classical Music70%
Musical Instruments20%
Arts & Entertainment10%
Formats
recorded piano performances, artist interviews, short brand clips
Tone
formal, refined
Language
English
On camera
Yes, talking head
Production
Studio quality
Typical length
4 to 18 minutes for performances, under 60 seconds for brand clips

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement3.8%
Likes and comments per view on recent videos
Audience asks aboutwhich Bechstein model a pianist playshow to buy a Bechstein pianothe repertoire and technique behind a performance
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
45%women
55%men
Countries
🇩🇪 Germany30%
🇺🇸 United States20%
🇬🇧 United Kingdom10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
pianos
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own Bechstein pianos and events, such as the 'C. Bechstein. Unique. Like you.' campaign videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content consists of classical piano performances and brand interviews with no flagged themes.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube17k61110

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1 days ago.

C. Bechstein manufactures world class grand and upright pianos since 1853. Famous pianists and composers such as Liszt, Debussy, Godowsky, Schnabel, Backhaus, Rubinstein and Bolet loved to perform on Bechstein. Nowadays C. Bechstein is one of the most important piano manufacturers worldwide. Learn more: http://www.bechstein.com/ Imprint C. Bechstein Pianoforte GmbH is responsible for this website. C. Bechstein Pianoforte GmbH is legally represented by Stefan Freymuth, Werner Albrecht and Marcus Meya. Headquarters: Berlin, Germany Entry in the commercial register Berlin-Charlottenburg No. HR
C. Bechstein's own profile description on YouTube

Are you C. Bechstein? Claim or remove this profile.

About C. Bechstein

C. Bechstein is the YouTube channel of the Berlin piano manufacturer founded in 1853. It posts recorded piano performances from concerts and competitions, artist interviews, and short brand films, with about 29 uploads over the past year. Viewers are most likely classical music listeners, piano students and teachers, and buyers of premium instruments. These audience descriptions are estimates, not platform-reported data. The channel's own website describes the company as a maker of grand and upright pianos for leading pianists.

The channel has about 16,800 subscribers and a median of 611 views per video. Based on the rate rule for long-form content, sponsored integrations would be estimated at $150 to $250 per video, which works out to roughly $20 to $35 CPM at median views, compared with $10 to $30 CPM for typical paid ads. No sponsorships were found in recent uploads.

This channel suits piano retailers, music schools, instrument accessories, and concert presenters looking for a classical audience. Brands aiming for mass reach will find it too small and too specialized.

Written from C. Bechstein's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. C. Bechstein can edit or remove this page at any time.

Questions about C.

How much does C. Bechstein charge for a sponsored video?

Based on the median of 611 views and the long-form rate rule, a sponsored integration is estimated at $150 to $250 per video. Exact pricing is not published, and the channel has no sponsorships in its recent uploads.

What does C. Bechstein post about on YouTube?

The channel posts recorded piano performances of classical works, artist interviews, and short brand films about its pianos. Many performances come from the Bechstein Young Professionals series and concerts in Berlin and Linz.

How do I contact C. Bechstein for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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