Chris Cohen (@beerscholar) is a San Francisco, California-based beer educator who makes long-form videos on beer tasting, brewing, Cicerone exam prep and style comparisons. His channel has about 2,870 subscribers and a median of 172 views per video, with roughly six uploads in the last 90 days. Sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $150 to $250 per video.
Reach engaged beer learners with a focused, education-first audience
- Median of 172 views per video across 65 uploads, with a p90 of 360 views
- Engagement of 5.9 percent with a like rate of 4.9 percent
- About six uploads in the last 90 days with long videos averaging 13 minutes
Brand fit report
Content
- Formats
- tasting comparison, educational explainer, podcast-style discussion, gear test
- Tone
- knowledgeable, conversational
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 5 to 60 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- beer education courses, brewing and beer gear
- Affiliate links
- Yes
Video 'Testing Out Popular Beer Gifts' links product pages in its description, and the channel promotes its own Cicerone online course.
Suitability GARM Brand Safety Floor + Suitability
Alcohol tasting content is the core topic, so it is not suitable for audiences under the legal drinking age or brands that avoid alcohol adjacency.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.9k | 172 | 6 |
Benchmark score: 14 / 100
Public rule, same for everyone. How it works.
Recent videos
▶History of Pilsner · 204 views
▶Belgian Wheat Beer · 186 views
▶Testing Out Popular Beer Gifts · 193 viewsLast three uploads, latest 10 days ago.
Hey there, beer geeks! I'm Chris Cohen, the guy behind Beer Scholar. My channel is all about beer smarts, so subscribe if you want to up your beer game! You can expect vids about how to taste and describe beer, brewing know how, running a top craft beer bar, passing the Cicerone exams, beer soaked travel vids, and discussions with industry insiders and high level Cicerones. I'm a former attorney turned beer pro. I'm an Advanced Cicerone, National BJCP Judge, founding partner of a top beer bar in San Francisco called Old Devil Moon, co-founder of the San Francisco Homebrewers Guild, and the a
About Beer Scholar
Beer Scholar is a YouTube channel run by Chris Cohen, an Advanced Cicerone, BJCP judge and co-founder of the San Francisco Homebrewers Guild. The channel posts long-form videos on tasting, beer styles, brewing know-how and Cicerone exam preparation, often comparing two styles side by side with commercial examples. Uploads come in irregular bursts, about twelve in the past year.
According to the creator's website, Chris is also a founding partner of Old Devil Moon, a San Francisco beer bar, and the author of the Beer Scholar study guides. Viewers are likely to be adult beer enthusiasts and people preparing for Cicerone certification, mostly in the United States. The audience is an estimate based on channel content.
Typical sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM against median views, compared with $10 to $30 CPM for typical paid ads. Brands in beer education, drinkware or homebrew supplies who want a credible, expert-led audience should consider booking.
Written from Beer Scholar's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Beer Scholar can edit or remove this page at any time.
Questions about Beer
How much does Chris Cohen charge for a sponsored video?
Based on the channel's median views of about 172, a sponsored integration is estimated at $150 to $250 per video. This is a computed range from the $20 to $35 per 1,000 views rule, not a published rate card. Confirm current pricing directly with the creator.
What does Beer Scholar post about on YouTube?
Beer Scholar posts long-form beer education, including tasting comparisons of styles like Altbier versus Munich Dunkel, brewing explainers, Cicerone exam prep and occasional gear tests. Videos are usually 5 to 60 minutes and feature the creator on camera with a conversational format.
How do I contact Chris Cohen for a brand deal?
The creator lists a business email in the channel description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
Similar creators
YouTube and other creators in beer education, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
| craft beerbrewing | 15k | – | $90–620 | 87 |