Starbooked

Behavior Bitches is hosted by Liat Sacks, a behavior analyst who explains everyday relationship, dating and habit patterns through Applied Behavior Analysis. The show has 200 episodes released roughly every 14 days, with a median length of about 66 minutes. Estimated downloads are 5,000 to 25,000 per episode, implying a sponsorship rate of about $90 to $630 per host-read mid-roll.

Why brands sponsor Behavior Bitches

Long-running relationship and behavior show with 1,395 Apple ratings averaging 4.9

  • Apple Podcasts shows 1,395 ratings with an average of 4.9 out of 5 stars.
  • Episodes run about 66 minutes, giving host-read mid-rolls room to land.
  • Guests include clinicians, authors and public figures, so the show draws a mix of listeners.
Best forself-improvement and wellness brandsdating and relationship apps or productsmental health and therapy services
Watch forExplicit flag and frank sexual content limit fit for family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Science45%
Relationships35%
Health and Fitness20%
Formats
interview, co-hosted banter, explainer
Tone
direct, candid
Language
English
Production
Clean, edited audio
Typical length
55 to 70 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 1,395 Apple ratings places the show in the 1,000 to 5,000 band, which is 20,000 to 80,000, but the show is about six years old and accumulates ratings slowly, so one band down was applied, along with a broad Podcast Index popularity of 9 and a 14-day cadence.
Audience asks aboutWhy do I keep repeating the same relationship patterns?How does ABA explain everyday habits and behavior?How can I change habits that I cannot stick to?
Age
20%18-24
35%25-34
25%35-44
20%45+
Gender
65%women
35%men
Countries
🇺🇸 United States75%
🇨🇦 Canada8%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugsmedium
Violencelow
Politicslow

The feed is flagged explicit and the episode titles include profanity, sexual content ("Is Sex Addiction A Real Thing?"), and a crime discussion ("Behavioral Breakdown: The Idaho College Murderer").

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 84 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks14 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 7 days ago, a new one about every 14 days.

Ever wonder why guys always assume you’re down to get dirty within 3 seconds of meeting them? Why you keep making the same bad decisions and getting back with your crummy ex? Why you can’t stick to a diet? Well, there’s a reason and we’re ready to be direct AF with you by behaviorally breaking down the situation and identifying the function in a way that any average Joe or Jane can understand.…
Behavior Bitches's own show description from the podcast feed

Do you make Behavior Bitches? Claim or remove this page.

About Behavior Bitches

Behavior Bitches is a podcast hosted by Liat Sacks, a behavior analyst who uses Applied Behavior Analysis to explain relationships, dating, habits and everyday decision-making. According to the feed and the show's website, it has released 200 episodes since November 2019 at a cadence of about one every two weeks, with a median episode length of around 66 minutes. Guests have included clinicians, authors and public figures.

Apple Podcasts lists 1,395 ratings with an average of 4.9 out of 5 stars. Listener figures are estimates rather than published numbers: the show likely reaches about 5,000 to 25,000 downloads per episode, mostly adults aged 25 to 44 in the United States, based on the rating count, show age and content. No sponsors were visible in the feed.

Brands in self-improvement, wellness, dating products and mental health services are the natural fit. A host-read mid-roll at the estimated audience size is typically priced at about $90 to $630 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Behavior Bitches can edit or remove this page at any time.

Questions about Behavior Bitches

How much does Behavior Bitches charge for a podcast sponsorship?

Starbooked estimates a host-read mid-roll at about $90 to $630 per episode, based on an estimated 5,000 to 25,000 downloads per episode. Final pricing depends on the sponsor and the arrangement.

What is Behavior Bitches about?

Behavior Bitches is a podcast hosted by Liat Sacks that uses Applied Behavior Analysis to explain relationships, dating, habits and everyday behavior. Episodes feature interviews with clinicians, authors and other guests.

How do I contact Behavior Bitches about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked directly.

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