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Behind the Braves

Hosted by Greg McMichael, Ricky Mast

Behind the Braves, the official MLB.com podcast of the Atlanta Braves, is hosted by Greg McMichael and Ricky Mast and covers team history, players and alumni. The show has 265 episodes released roughly every 14 days, with a median length of about 34 minutes. Estimated downloads are 5,000 to 25,000 per episode, with an estimated rate of $90 to $625 per episode.

Why brands sponsor Behind the Braves

Official Atlanta Braves podcast with a highly rated, loyal baseball audience

  • Official MLB.com show with 439 Apple Podcasts ratings averaging 4.9 stars
  • 265 episodes covering Braves history, alumni and current players, with episodes near 34 minutes
  • Episode titles feature team legends and alumni, which suits fan-focused sports brands
Best forsports apparel and fan merchandisefood and beverage tied to game dayslocal Atlanta services
Watch forEpisodes are published about every 14 days, and the show is tied to the team's own media brand.

Brand fit report

Content

Topics, IAB taxonomy
Sports90%
Baseball85%
Team history60%
Formats
interview, co-hosted discussion, historian tour segment, list episode
Tone
nostalgic, upbeat
Language
English
Production
Clean, edited audio
Typical length
30 to 40 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 439 Apple ratings across a show with 265 episodes, placed in the 200 to 1,000 ratings band, with a team-affiliated publisher and daily Apple updates pointing to a stronger-than-average audience.
Audience asks aboutWhat are the best trades and players in Braves history?How did the 1995 World Series team win?What is happening with current Braves players and coaches?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
25%women
75%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
MLB.com
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by MLB.com and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Episode titles cover baseball players, trades and team history with no explicit flags.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks16 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

EpisodeDateLength
Two Sport Athletes2026-10-0529 min
Fan FAQ With Mark Owens!2026-09-1840 min
Brent Suter2026-09-0330 min
Mastodon2026-09-0243 min
Live From Alumni Weekend With Brian Snitker!2026-08-2122 min
Top 10 Trades In Braves History2026-07-3043 min

Last six episodes from the show's feed, latest 14 days ago, a new one about every 14 days.

Behind the Braves, the official podcast of the Atlanta Braves, takes fans on a journey to uncover the stories - known and untold - about our beloved team. Former Braves closer, World Series champion and current director of alumni relations Greg McMichael and MLB.com's Ricky Mast are joined by Braves legends, players and even famous fans, to share the passion and history of this proud franchise.
Behind the Braves's own show description from the podcast feed

Do you make Behind the Braves? Claim or remove this page.

About Behind the Braves

Behind the Braves is the official podcast of the Atlanta Braves, published by MLB.com and hosted by Greg McMichael and Ricky Mast, according to the feed and the Apple Podcasts listing. The show features interviews with Braves players, coaches, alumni and fans, along with historian segments and top-ten lists about team history. Episodes run a median of about 34 minutes and arrive roughly every 14 days, with 265 episodes listed in total.

The Apple Podcasts listing shows 439 ratings with an average of 4.9 stars, and the publisher describes the show as updated daily. The audience is estimated from these signals rather than measured, and it is likely to be mostly baseball fans in the United States, though the estimate is low confidence. The feed shows no sponsor mentions, so the show appears to run without host-read ads at present.

Brands that sell to sports fans, especially in Atlanta, may find the show a good fit. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would be priced at roughly $90 to $625 per episode, which buys a placement in front of a loyal, engaged baseball audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Behind the Braves can edit or remove this page at any time.

Questions about Behind the Braves

How much does Behind the Braves charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll is estimated at about $90 to $625 per episode. Final pricing depends on the show's current rates and the format of the placement.

What is Behind the Braves about?

Behind the Braves is the official Atlanta Braves podcast from MLB.com, hosted by Greg McMichael and Ricky Mast. It covers team history, interviews with players and alumni, and top-ten lists about the franchise.

How do I contact Behind the Braves about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, so you can reach the publisher from the listing.

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