Starbooked

Behind The Likes is a comedy and entertainment news podcast hosted by social media influencers Winter and Chy. Episodes cover social media culture, personal development, current events and guest interviews. The show has 167 episodes, released weekly, with a median length of about 60 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per host-read mid-roll.

Why brands sponsor Behind The Likes

Engaged comedy audience of social media followers hearing candid influencer stories weekly

  • Weekly episodes of about an hour, with 732 Apple ratings averaging 4.8 stars.
  • Co-hosts Winter and Chy discuss social media, personal life and guest interviews in a conversational format.
  • Audience skews toward adults under 35, estimated, and the show is already supported by listener funding on Patreon.
Best forbeauty and lifestyle brandscreator tools and social media servicesevent and tour promotion
Watch forExplicit language and adult topics limit placement for family-oriented brands.

Brand fit report

Content

Topics, IAB taxonomy
Comedy45%
Careers0%
Television0%
Formats
co-hosted banter, guest interview, news and commentary
Tone
humorous, candid
Language
English
Production
Clean, edited audio
Typical length
55 to 65 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 50%: Apple ratings_count of 732 falls in the 200 to 1,000 band (5,000 to 25,000), supported by weekly cadence, 167 episodes and a Podcast Index popularity of 6; the show is under three years old, so the band is not shifted.
Audience asks abouthow social media influencers build and run their brandsdating and relationship stories shared on airbehind the scenes of the show, tour and guests
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
70%women
30%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

The feed lists a Patreon support link (patreon.com/c/BehindTheLikesPodcast), and no sponsor mentions appear in the last 20 episode titles.

Suitability GARM Brand Safety Floor + Suitability

Profanityhigh
Adultmedium
Drugslow
Violencelow
Politicslow

The feed carries an explicit flag, and titles include 'SH*T TALKS' and 'CRIMINAL ACTIVITIES', plus adult topics such as dating positions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 95 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks30 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 7 days.

Welcome to "Behind the Likes," the podcast hosted by social media influencers Winter and Chy. These two women bring with them unique perspectives on life and a hilarious personality that is sure to make you laugh out loud. Social media has been a part of their lives for as long as they can remember, and they understand that it's more than just a platform for likes. It's an ever-evolving landscape…
Behind The Likes's own show description from the podcast feed

Do you make Behind The Likes? Claim or remove this page.

About Behind The Likes

Behind The Likes is a comedy and entertainment podcast hosted by social media influencers Winter and Chy, as described on the show's RSS feed. Episodes examine the lives of online creators, from building a brand and the psychology of likes to personal stories, guest interviews and current events. The show runs 167 episodes on a weekly schedule, with a median episode length of about 60 minutes.

Apple Podcasts lists 732 ratings with a 4.8 average, according to the Apple Podcasts listing. Audience figures are estimates only: the show is likely reached by roughly 5,000 to 25,000 listeners per episode, with listeners skewing toward adults under 35 in the United States. The feed flags the show as explicit, and it shows no sponsors in its recent episodes, though it links a Patreon page for listener support.

Estimated downloads imply a host-read mid-roll rate of about $90 to $625 per episode, based on a $18 to $25 CPM. That budget suits lifestyle, beauty and creator-economy brands comfortable with explicit content and seeking a comedic, community-driven audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Behind The Likes can edit or remove this page at any time.

Questions about Behind The Likes

How much does Behind The Likes charge for a podcast sponsorship?

Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll is estimated at about $90 to $625. Rates are estimates from listener signals, not a published price list.

What is Behind The Likes about?

Behind The Likes is a comedy and entertainment podcast hosted by influencers Winter and Chy. It covers social media culture, personal stories, guest interviews and current events.

How do I contact Behind The Likes about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

Similar creators

Podcast and other creators in social media culture, ranked by score.

CreatorNichesEst. downloadsMedian viewsRateScore
Who? Weeklypodcast · US
pop culturecelebrity gossip50k–$360–2000100
comedyreality tv50k–$360–2000100
lgbtq culturepop culture commentary35k–$360–1250100
pop cultureentertainment news50k–$360–200098
@Betchespodcast
pop culturecelebrity news50k–$360–200086
comedypop culture15k–$90–62055