Belinda Chen
Belinda Chen (@belindachen0229) is a Singapore-based Chinese-language vlogger who posts long-form travel, food, lifestyle and shop-visit videos. Her channel has about 89,200 subscribers and a median of roughly 17,000 views per video. She uploads sporadically, and sponsored integrations are estimated at $20 to $35 per 1,000 median views, or about $340 to $600 per video.
Chinese-language Singapore vlogger with 89K subscribers and strong sponsor history
- Median of about 17,000 views per video across 30 recent uploads
- 84 percent of recent videos carry sponsorships, with repeat beauty and home brand partners
- Viewers are concentrated in Singapore, Taiwan, China and Malaysia, suited to regional launches
Brand fit report
Content
- Formats
- multi-day vlog, shop and cafe visit, product review segment, podcast-style conversation
- Tone
- personal, relaxed
- Language
- Chinese
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 8 to 17 minutes
Audience
Commercial
- Brands seen
- ULIKELookfantasticNEIWAIPolausmileJmoonLaifen
- Categories promoted
- beauty devices, skincare and cosmetics, home goods, personal care electronics, fashion accessories, hair care appliances
- Affiliate links
- No
Sponsored segments are disclosed in video descriptions, for example 'VLOG 196 | 拯救熬夜脸' thanks Pola and provides a discount code, and 'Ulike白皇后光疗美容仪测评' is sponsored by ULIKE.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is lifestyle, travel and food vlogs with no flagged themes in the recent titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 89k | 17k | 1 |
Benchmark score: 43 / 100
Public rule, same for everyone. How it works.
Recent videos
▶monday vlog | 终于又在家早餐了！ · 32k views
▶京都日记day 2：拜访陶艺作家，结识主厨朋友 · 6.8k views
▶京都日记day 1: 先吃吃喝喝溜达一下 · 9.2k viewsLast three uploads, latest 17 days ago.
🎬 Instagram: belindachen0229 📷 Camera: Canon Powershot G7x Mark iii ✉️ Business inquiries: belindachen0229@gmail.com
About Belinda Chen
Belinda Chen is a Singapore-based creator who posts Chinese-language vlogs covering travel, food, cafes, shopping and daily life. Her videos are long-form, typically 8 to 17 minutes, and feature personal, relaxed storytelling with her on camera. The channel has about 89,200 subscribers and a median of roughly 17,000 views per video. Upload pace is slow, with one video in the last 90 days.
Her audience appears to be mainly Chinese-speaking viewers in Singapore, Taiwan, mainland China and Malaysia, skewing toward women aged 25 to 34. These figures are estimates derived from channel language and content signals rather than platform analytics. Most recent videos include sponsored segments for beauty devices, skincare, home goods and personal care electronics.
At $20 to $35 per 1,000 median views, a sponsored integration typically costs about $340 to $600 per video, which is well above a $10 CPM paid ad benchmark. Brands targeting Chinese-speaking Southeast Asian shoppers should consider her.
Written from Belinda Chen's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Belinda Chen can edit or remove this page at any time.
Questions about Belinda
How much does Belinda Chen charge for a sponsored video?
Based on her median of about 17,000 views and a rate of $20 to $35 per 1,000 views, a sponsored integration is estimated at roughly $340 to $600 per video. Final pricing depends on deliverables and usage rights.
What does Belinda Chen post about on YouTube?
Belinda Chen posts Chinese-language vlogs about travel, food and cafes, shopping, and daily life in Singapore. She also shares product reviews and occasional podcast-style conversations. Videos are usually 8 to 17 minutes long.
How do I contact Belinda Chen for a brand deal?
Her business email is listed in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
Similar creators
YouTube and other creators in singapore lifestyle, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
Yul Daze@yuldaze · SG | singapore lifestyletravel vlog | 33k | 21k | $430–750 | 59 |