Bento&co Kyoto (@bentoco) is a Kyoto, Japan based online retailer of bento lunch boxes and kitchenware that runs a YouTube channel with about 2,700 subscribers and 926,000 total views. Median views are about 480 per video, mostly Shorts. It uploads irregularly, roughly three videos a year. Sponsored integration rate is roughly $150 to $250 per video.
Japanese bento and kitchenware audience with strong Shorts reach for product demos
- Top video "Quick Furoshiki Wrapping Tutorial" reached 104,966 views, far above the 480 median
- Median Shorts duration is 31 seconds, suited to quick product demos
- Audience is roughly 90% English-speaking, with a French-speaking minority
Brand fit report
Content
- Formats
- YouTube Shorts product demos, ASMR packing videos, long-form recipe tutorials
- Tone
- calm, playful
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- bento boxes, kitchenware, food storage
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own store, and one video ("J’ai invité @Nabil.Zemmouri...") carries a 15% discount code for the channel's own shop.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles and descriptions are about lunch boxes, recipes and shop promotions with no flagged content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶ASMR Packing Ezekiel's order in under a minute! · 1.5k views
▶Comment j’ai ouvert ma boutique à Kyoto il y a plus de 10 an · 267 views
▶J’ai invité @Nabil.Zemmouri à cuisiner pour 3 GRANDS chefs J · 76k viewsLast three uploads, latest 102 days ago.
Bento&co is the leading online retailer of Japanese bento lunch boxes, kitchenware, and accessories, based in beautiful Kyoto, Japan. Our channel is about the latest Bento boxes and kitchen accessories, get a behind the scenes look at our bento box manufacturers and daily life here in Kyoto, Japan. Visit our store https://www.en.bentoandco.com Like us: https://facebook.com/bentoandco/ Follow us: https://twitter.com/Bentoandco Follow us: https://instagram.com/bentoandco
About Bento&co Kyoto
Bento&co Kyoto is the YouTube channel of Bento&co, an online retailer of Japanese bento boxes and kitchenware based in Kyoto, Japan. The channel posts mostly short product demos and ASMR-style packing videos, along with occasional longer recipe tutorials and behind-the-scenes content from bento box manufacturers. Uploads are irregular, with about three videos in the past year.
The channel has about 2,700 subscribers and 926,000 lifetime views. Median views are around 480 per video, with a handful of outliers such as a furoshiki tutorial that passed 100,000 views. Audience composition is estimated rather than measured: viewers are likely English-speaking adults interested in Japanese food and home organization, with a smaller French-speaking group. Sponsored content has not been observed, so the channel works best as a brand-owned showcase.
Brands considering a paid integration should expect a rate of roughly $150 to $250 per video. That is about $4 to $8 CPM on Shorts views, compared with $10 to $30 CPM typical for paid ads. Kitchenware and food storage brands are the best fit.
Written from Bento&co Kyoto's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bento&co Kyoto can edit or remove this page at any time.
Questions about Bento&co
How much does Bento&co Kyoto charge for a sponsored video?
Bento&co Kyoto is estimated to charge roughly $150 to $250 per sponsored video, based on its median Shorts views of about 480. Rates depend on format and length, and the channel has no sponsored history to confirm pricing.
What does Bento&co Kyoto post about on YouTube?
The channel posts short demos of bento boxes and kitchenware, ASMR packing videos, Japanese recipe tutorials such as onigirazu and gyudon bento, and behind-the-scenes content from its bento box manufacturers in Japan.
How do I contact Bento&co Kyoto for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this channel is boosted before reaching out.
Similar creators
YouTube and other creators in bento boxes, ranked by score.
| Creator | Niches | Followers | Median views | Rate | Score |
|---|---|---|---|---|---|
西山茉希の#俺流チャンネル@maki.nshiyama50 · JP | japanese cookinglifestyle vlog | 61k | 22k | $440–770 | 81 |
まかない伝 Chef's Order@まかない伝 · JP | restaurant documentarymichelin chefs | 47k | 54k | $1070–1880 | 78 |
おととチャンネル@おととチャンネル | fish preparationjapanese cooking | 14k | 3.5k | $150–250 | 65 |
GINGER FACTORY生姜専門店《公式》@gingerfactory- · JP | ginger growingjapanese cooking | 5.7k | 1.3k | $150–250 | 60 |
エフピコＴＶ@fpcotv · JP | food packagingfood trays | 5.9k | 1.1k | $150–250 | 55 |
WASABI CH. わさびチャンネル@wasabich.5576 · JP | wasabijapanese cooking | 4.5k | 2.1k | $150–250 | 54 |