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Мягкая мебель Beridivan

@beridivan · RU · RU

Beridivan (@beridivan), a Russian upholstered furniture brand run from Ufa and Sterlitamak, posts mostly short vertical videos of sofas, fabrics and promotions. The channel has about 45,100 subscribers and a median of roughly 3,400 views per video, with about 27 uploads in the last 90 days. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Мягкая

Russian furniture channel with a 97% Russian-speaking audience and 27 uploads per quarter

  • Median of about 3,400 views per video across 438 uploads
  • Recent top video reached 3.6 million views, showing occasional breakout reach
  • Shorts make up 66% of uploads, suited to fast product demos
Best forfurniture and home textile brands in Russiaflash sale and promotion campaigns
Watch forCore audience is mostly self-promotional; engagement rate is low at about 0.4%.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden85%
Shopping15%
Formats
short vertical product showcase, store walkthrough, promotional price announcement
Tone
informative, promotional
Language
Russian
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent82/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 30 comments
Engagement0.4%
Likes and comments per view on recent videos
Audience asks aboutsofa prices and current promotionswhich sofas suit daily sleepingwhere the showroom is located
Age
15%18-24
35%25-34
30%35-44
20%45+
Gender
70%women
30%men
Countries
Russia95%
Kazakhstan3%
Other2%
LanguagesRussian 97%English 3%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
upholstered furniture, sofa beds, fabrics
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; the channel promotes its own store and product line, with a fabric brand tagged in one description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Product showcases and store promotions with no flagged content in the recent titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube45k3.4k27
Instagram–––

Benchmark score: 45 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers9 / 50
Activity Uploads in the last 90 days27 / 30
Reach Followers on the main platform9 / 20

Recent videos

Last three uploads, latest today.

Мы продаем фабричную мягкую мебель производства г.Ульяновск с 2010 года. Вся мебель имеет сертификаты! За эти годы у нас было более 10000 довольных клиентов. Наши магазины находятся в Уфе и Стерлитамаке! Можем доставить по России! Не доставляем заграницу России! Возможно изготовление мебели по Вашим размерам. Из 5000 образцов тканей мы поможем Вам выбрать именно ту, которая идеально впишется в ваш интерьер. На весь ассортимент мебели доступна РАССРОЧКА без процентов, без переплаты. Подписчикам гарантирована СКИДКА! НАШ ИНСТАГРАММ https://www.instagram.com/beridivan/ НАША ГРУППА Вконтакте
Мягкая мебель Beridivan's own profile description on YouTube

Are you Мягкая мебель Beridivan? Claim or remove this profile.

About Мягкая мебель Beridivan

Beridivan (@beridivan) is a Russian channel run by an upholstered furniture brand that sells factory-made sofas from Ulyanovsk through showrooms in Ufa and Sterlitamak. The channel posts short vertical videos, typically under a minute, that show sofa models, fabric choices and limited-time prices. Its 438 uploads and about 45,100 subscribers are built around the brand's own store and product line rather than outside creators.

The audience is estimated to be almost entirely Russian-speaking, skewing toward adults planning home purchases in Bashkortostan and nearby regions. Viewers tend to ask about prices, promotions, and which sofas work for daily sleep. Median views sit around 3,400, with occasional breakout videos. Sponsored integrations are estimated at $150 to $250 per video, roughly $20 to $35 CPM on long-form views but cheaper on Shorts, which is well below typical paid-ad CPMs of $10 to $30.

This channel suits furniture, textile and home decor brands targeting Russian regional shoppers, especially for promotion-driven campaigns.

Written from Мягкая мебель Beridivan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Мягкая мебель Beridivan can edit or remove this page at any time.

Questions about Мягкая

How much does Beridivan charge for a sponsored video?

Beridivan's estimated sponsored rate is $150 to $250 per video, based on a median of about 3,400 views and a Shorts-heavy format. The figure is an estimate from public channel data, and the creator's own quote may differ.

What does Beridivan post about on YouTube?

Beridivan posts short vertical videos showing upholstered sofas, sofa beds, fabric samples and store locations in Ufa and Sterlitamak. Many videos announce limited-time prices and new models from the brand's own range.

How do I contact Beridivan for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.