BERNINA Schweiz (@berninaschweizag), a Swiss sewing machine brand channel based in Switzerland, publishes German-language sewing tutorials, product explainers and campaign films for about 4,290 subscribers. Median views are around 181 per video, with roughly 8 uploads a year and a mix of Shorts and long videos. Sponsored integrations are estimated at $150 to $250 per video; contact details unlock on Starbooked.
Swiss sewing brand channel reaching German-speaking hobby sewers in DACH
- Median of about 181 views per video; the top video reached 13,679 views.
- Strongest audience is German-speaking sewing hobbyists in Switzerland and Germany.
- Campaign-style integrations at $150 to $250 per video, a CPM of $20 to $35 per 1,000 median views.
Brand fit report
Content
- Formats
- step-by-step sewing tutorials, product explainers, campaign and promotional videos
- Tone
- instructional, friendly
- Language
- German
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for Shorts, 15 to 25 minutes for tutorials
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- sewing machines, sewing accessories, embroidery machines
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own BERNINA products and the Herbst 25 trade-in campaign.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles such as 'Nähe einen Beanie | click & create #31 | kids edition' are family-oriented sewing content with no flagged material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 10 / 100
Public rule, same for everyone. How it works.
Recent videos
▶BERNINA 790 Ultra – les points forts avec Gaby Seeberg · 162 views
▶BERNINA 790 Ultra – die Highlights mit Gaby Seeberg · 179 views
▶Ditaji Kambundji x BERNINA | Kombiniere deinen Style · 1.6k viewsLast three uploads, latest 2 days ago.
BERNINA entwickelt seit 1893 mit Leidenschaft innovative und erstklassige Näh- und Stickmaschinen für kreative Menschen. Die Schweizer Perfektion zeigt sich unter anderem in der Präzision des Stichbildes und der hohen Durchstichkraft beim Nähen dicker Stofflagen. Zahlreiche exklusive und innovative Funktionen machen das Herzstück jeder Maschine aus. BERNINA – made to create Folgen Sie uns: YouTube: https://www.youtube.com/BerninaSchweizAG Facebook: https://www.facebook.com/BerninaSchweiz/ Instagram: https://www.instagram.com/berninaschweiz/ BERNINA Website: https://www.bernina.com Newslette
About BERNINA Schweiz
BERNINA Schweiz is the official YouTube channel of the Swiss sewing machine manufacturer BERNINA, founded in 1893. The channel posts German-language sewing tutorials under the click & create series, product explainers for new machines and promotional campaign videos. Uploads run at about eight videos a year, with a mix of short clips and longer step-by-step projects.
The audience is estimated to be mostly adult women in Switzerland and Germany who sew as a hobby. Estimates are based on language and content type, not on verified viewer data. Much of the channel's reach comes from a few tutorial spikes, and median views are around 181.
The channel suits brands in the sewing, craft and fabric categories who want to reach German-speaking DIY audiences. At an estimated $150 to $250 per video, the implied CPM is $20 to $35 per 1,000 median views, which compares with typical paid-ad CPMs of $10 to $30.
Written from BERNINA Schweiz's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BERNINA Schweiz can edit or remove this page at any time.
Questions about BERNINA
How much does BERNINA Schweiz charge for a sponsored video?
Based on a median of about 181 views, a sponsored integration is estimated at $150 to $250 per video, which is a CPM of $20 to $35 per 1,000 views. Exact pricing depends on format and usage rights. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does BERNINA Schweiz post about on YouTube?
The channel posts German-language sewing tutorials, product explainers for BERNINA machines, and promotional campaign videos. Recent uploads include click & create project guides and the Herbst 25 trade-in campaign. Most content is instructional and aimed at sewing hobbyists.
How do I contact BERNINA Schweiz for a brand deal?
Contact details unlock on Starbooked for $0.80 per profile. Boosted creators can also be booked directly through Starbooked, which handles the request and the terms.
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Angela Wolf@angelawolf · US | fashion sewingsewing tutorials | 61k | 1.4k | $150–250 | 27 |
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