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Best Podcast in Baseball

Podcast · www.stltoday.com · US · EN
Hosted by Derrick Goold

Best Podcast in Baseball is hosted by Derrick Goold, lead baseball writer for the St. Louis Post-Dispatch, with rotating guests. It covers the St. Louis Cardinals, Major League Baseball and baseball history. The show has 192 episodes, published roughly every 8 days, with a median length of about 57 minutes. Estimated downloads are 500 to 3,000 per episode, implying a rate of $40 to $90 per episode.

Why brands sponsor Best Podcast in Baseball

Engaged St. Louis Cardinals fans listen to a Post-Dispatch beat writer every week

  • 192 episodes since 2021, published about every eight days with roughly hour-long episodes.
  • Hosted by the Post-Dispatch's lead baseball writer, lending the show newspaper-grade credibility.
  • Apple Podcasts rating of 4.6 from 686 ratings, with 561 five-star reviews.
Best forregional brands targeting St. Louis sports fanssports apparel, ticketing and fan-experience campaigns
Watch forDownload figures are estimated from ratings, not measured; the audience is regional and baseball-specific.

Brand fit report

Content

Topics, IAB taxonomy
Sports85%
Baseball70%
Business10%
Formats
co-hosted banter, interview, roundtable discussion
Tone
analytical, conversational
Language
English
Production
Clean, edited audio
Typical length
50 to 70 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 50%: 686 Apple ratings points to the 200 to 1,000 band (5,000 to 25,000), but the show is under five years old and carries no named sponsors and a 1,000-plus Cardinals beat audience, so the estimate is pulled down to 500 to 3,000 per episode with a confidence of 0.5.
Audience asks aboutWhat do the Cardinals need to contend?How do Cardinals prospects and player development look?What are the biggest trades and offseason moves?
Age
10%18-24
22%25-34
25%35-44
43%45+
Gender
25%women
75%men
Countries
🇺🇸 United States92%
🇨🇦 Canada3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the show is published by the St. Louis Post-Dispatch, and its website links to Brand Ave. Studios, the newspaper's advertiser content unit.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Sports and baseball discussion with no explicit flag; titles contain no concerning content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 68 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks5 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 8 days.

St. Louis Post-Dispatch lead baseball writer Derrick Goold and guests discuss the Cardinals, MLB and anything related to the national pastime and the city that adores it.
Best Podcast in Baseball's own show description from the podcast feed

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About Best Podcast in Baseball

Best Podcast in Baseball is a St. Louis Post-Dispatch show hosted by lead baseball writer Derrick Goold, who appears alongside guests to discuss the St. Louis Cardinals, Major League Baseball and the history of the game. According to the feed and the Post-Dispatch website, the show has 192 episodes, releases about every eight days and typically runs close to an hour. The show is rated 4.6 on Apple Podcasts from 686 ratings.

The audience is likely made up of Cardinals fans in the St. Louis region and national baseball followers. These audience figures are estimates, not measured data, and are inferred from Apple ratings and the show's niche. The feed and website show no named sponsors, though the newspaper's Brand Ave. Studios unit sells advertiser content programs. At an estimated 500 to 3,000 downloads per episode, a host-read mid-roll would cost roughly $40 to $90 per episode.

The show suits regional sports brands, ticketing services and fan-experience advertisers who want to reach engaged St. Louis baseball listeners. It is a good fit for campaigns built around the Cardinals season.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Best Podcast in Baseball can edit or remove this page at any time.

Questions about Best Podcast in Baseball

How much does Best Podcast in Baseball charge for a podcast sponsorship?

Estimated rates are about $40 to $90 per host-read mid-roll episode, based on an estimated 500 to 3,000 downloads per episode. Exact pricing depends on the show's current terms and on the sponsorship package offered.

What is Best Podcast in Baseball about?

It is a St. Louis Post-Dispatch podcast hosted by Derrick Goold that covers the St. Louis Cardinals, Major League Baseball and baseball history, with rotating guests and episodes of about an hour.

How do I contact Best Podcast in Baseball about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can be booked through Starbooked.

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