Bet The Process, hosted by Jeff Ma and Rufus Peabody, covers sports betting, prediction markets and sports analytics. The show has 385 episodes released roughly every 7 days, with a median length of about 59 minutes. Estimated downloads per episode are 5,000 to 25,000 (estimated), a rate of $90 to $625 per episode for a host-read mid-roll. One distinctive detail: most recent episodes carry a Novig sponsorship.
Weekly sports betting analysis reaching an engaged, data-minded audience of gamblers and fans
- 385 episodes with a steady weekly-to-biweekly cadence since 2017
- Apple Podcasts rating average of 3.8 from 630 ratings
- Hour-long episodes give host-read spots room for detailed product explanation
Brand fit report
Content
- Formats
- interview, co-hosted banter
- Tone
- analytical, conversational
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 45 to 75 minutes
Audience
Commercial
- Brands seen
- Novig
- Categories promoted
- prediction markets, sports betting
- Affiliate links
- No
All 20 recent episode titles carry the suffix 'Sponsored by Novig', indicating a visible sponsor on every episode in the feed.
Suitability GARM Brand Safety Floor + Suitability
Sports betting content is gambling-related and the feed is not flagged explicit, but the subject matter is adult-oriented; no explicit flag is set in the feed.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | soundcloud.com/bettheprocess |
| Apple Podcasts | podcasts.apple.com/podcast/id1291010585 |
| RSS feed | feeds.soundcloud.com/users/soundcloud:users:3305… |
Benchmark score: 90 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Living the Fantasy Life with Matthew Berry | Sponsored by Novig | 2026-10-16 | 48 min |
| Prediction Markets with John Shilling | Sponsored by Novig | 2026-10-08 | 1 h 13 min |
| MLB Playoffs with Ben Clemens + CEO of Novig Jacob Fortinsky | Sponsor | 2026-10-01 | 1 h 20 min |
| Early NFL Season Insights with Kevin Clark | Sponsored by Novig | 2026-09-23 | 1 h 10 min |
| Jeff and Rufus Chat NFL + Other Topics | Sponsored by Novig | 2026-09-17 | 49 min |
| Kicking Off the NFL Season with Kevin Cole | Sponsored by Novig | 2026-09-10 | 1 h 0 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
Jeff Ma and Rufus Peabody talk sports betting
About Bet The Process
Bet The Process is a sports betting and analytics podcast hosted by Jeff Ma and Rufus Peabody, published on SoundCloud and listed on Apple Podcasts. The show has released 385 episodes since September 2017, typically every seven days, with a median episode length of about 59 minutes. Guests include analysts, writers and industry executives discussing betting markets, fantasy sports and prediction markets.
Apple Podcasts shows 630 ratings with a 3.8 average. Based on ratings volume and show history, listenings are estimated at 5,000 to 25,000 downloads per episode (estimated). Listeners are estimated to skew male and to be mostly based in the United States, and the feed shows Novig as the sponsor of recent episodes.
Brands in sports betting, prediction markets and sports media should consider this show. A host-read spot is estimated at $90 to $625 per episode, based on the estimated download range and the Starbooked rate card. Sponsor details come from the RSS feed titles and Apple Podcasts listing.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bet The Process can edit or remove this page at any time.
Questions about Bet The Process
How much does Bet The Process charge for a podcast sponsorship?
Estimated host-read mid-roll rates are $90 to $625 per episode, based on estimated downloads of 5,000 to 25,000 per episode at $18 to $25 per 1,000. Confirm current pricing with the show before booking.
What is Bet The Process about?
Bet The Process is a sports betting and analytics podcast hosted by Jeff Ma and Rufus Peabody. Episodes feature interviews with analysts and industry guests on betting markets, fantasy sports and prediction markets.
How do I contact Bet The Process about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked directly through Starbooked.
Similar creators
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