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Beta Routesetting

@betaroutesetting · DE · EN

Beta Routesetting (@betaroutesetting) is a German climbing channel from Germany run by a crew of route setters who build boulders and travel to competitions worldwide. The channel has about 16,000 subscribers and 1,924 median views, with roughly 3 uploads a month and a rate range of $40 to $70 per video for long-form integrations.

Why brands book Beta

Reach climbing gym operators and bouldering enthusiasts through trusted route setters

  • About 16,000 subscribers and 1,924 median views per video
  • Roughly 39 uploads in the last 365 days, with 23 in the last 90 days
  • Median runtime of about 12 minutes gives room for in-depth product use
Best forclimbing gear and shoe brandsgym equipment and holds suppliersclimbing event sponsors
Watch forViewer base is niche, so reach is tied to climbing and setting audiences.

Brand fit report

Content

Topics, IAB taxonomy
Hobbies & Interests70%
Travel15%
Business & Finance10%
Health & Fitness5%
Formats
vlog, event coverage, tutorial teaser, podcast
Tone
informal, technical
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
5 to 15 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement1.8%
Likes and comments per view on recent videos
Audience asks abouthow routes are set and gradedhow to get into route setting as a careerwhich gyms and competitions were visited
Age
25%18-24
45%25-34
20%35-44
10%45+
Gender
35%women
65%men
Countries
🇩🇪 Germany25%
🇺🇸 United States15%
🇬🇧 United Kingdom10%
LanguagesEnglish 85%German 15%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Climbing competition and gym content with no flagged titles in the recent uploads.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube16k1.9k23

Benchmark score: 41 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers15 / 50
Activity Uploads in the last 90 days23 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 1 days ago.

Hello everyone, welcome to our Beta Routesetting channel! We are a crew of route setters working and traveling all over the world creating boulders and videos. We don´t care wether competition or commercial setting, world cup, hard moves final, regional or fun cups - we do everything! Enjoy our world cup reports, travel & setting videos & feel free to ask us whatever you want! IMPRESSUM: Niklas Wiechmann C/O Athletia Sports GmbH Susanne Ulhaas Richard-Byrd-Straße 31 50829 Köln E-Mail: hello@athletia.net niklas@betaroutesetting.de Telefon: +49 221 35 554 -0 #stay climb #keepparkour
Beta Routesetting's own profile description on YouTube

Are you Beta Routesetting? Claim or remove this profile.

About Beta Routesetting

Beta Routesetting is a German channel from Germany run by a crew of route setters who work and travel across the world building boulders. The channel covers competition setting, world cup reports, travel vlogs and setting tutorials, mostly in English. Data shows about 16,000 subscribers, around 2.3 million total views and 282 videos, with a median of about 1,924 views per video.

Viewers are likely climbers, gym staff and people interested in a career in route setting. Estimates suggest a largely male audience aged 25 to 34 concentrated in Germany, the United States and the United Kingdom. Sponsored content is rare on the channel, with a sponsored share of about 2 percent.

A sponsored integration is priced at $40 to $70 per video, which is a CPM of $20 to $35 per 1,000 median views. Paid ads typically run at $10 CPM, so this is a premium for a highly targeted audience. Climbing brands and gym suppliers should consider booking this creator.

Written from Beta Routesetting's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Beta Routesetting can edit or remove this page at any time.

Questions about Beta

How much does Beta Routesetting charge for a sponsored video?

Beta Routesetting typically charges $40 to $70 per sponsored video, based on a median of about 1,924 views per long-form upload at $20 to $35 per 1,000 views. Rates are estimates and depend on the scope of the integration.

What does Beta Routesetting post about on YouTube?

Beta Routesetting posts route setting vlogs, competition coverage such as Boulder Bundesliga and Bangkok Clutch, gym visits, and tutorial teasers. Videos are mostly in English and run from under a minute to over an hour.

How do I contact Beta Routesetting for a brand deal?

Contact details for Beta Routesetting unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check whether this profile is boosted before reaching out.