Starbooked

Betty’s Custom Designs

@bettyscustomdesigns · US · EN

Betty's Custom Designs (@bettyscustomdesigns), a US-based craft channel run by Betty, makes junk journal tutorials, Dollar Tree and Hobby Lobby hauls, and washi tape and charm projects. With about 17,000 subscribers and a median of roughly 700 views per video, it posts about one video per week. Sponsored integration rate: $150 to $250 per video.

Why brands book Betty’s

Reach a loyal craft audience with tutorial-driven product demos

  • About 17,000 subscribers and a median of roughly 700 views per video
  • Recent tutorials like Junk Journal Glue Bottle Dangles reached over 5,600 views
  • Around 50 uploads in the past year, roughly one per week
Best forcraft suppliesjournaling and scrapbooking productsdollar store or hobby store brands
Watch forMedian views are modest, and sponsorship history is absent, so expect a small reach.

Brand fit report

Content

Topics, IAB taxonomy
Hobby70%
Lifestyle (sociology)30%
Formats
tutorial, haul video, vlog, product showcase
Tone
friendly, encouraging
Language
English
On camera
Yes, talking head
Production
Phone, natural light
Typical length
15 to 45 minutes

Audience

Commercial intent40/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement4.4%
Likes and comments per view on recent videos
Audience asks abouthow to make a specific junk journal componentwhich craft supplies or dollar store items to buywhere to buy the tools and kits shown
Age
10%18-24
25%25-34
30%35-44
35%45+
Gender
85%women
15%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
craft supplies, journaling supplies, own Etsy products
Affiliate links
Yes

No sponsorship disclosures found in the last 50 videos; affiliate links to Amazon tools appear in video descriptions, such as the Glue Bottle Charm Dangles tutorial.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Content is craft tutorials and travel vlogs with no flagged themes, such as Flying from Tallahassee, FL to Charlotte, NC.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube17k69510

Benchmark score: 19 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers5 / 50
Activity Uploads in the last 90 days10 / 30
Reach Followers on the main platform3 / 20

Recent videos

Last three uploads, latest 2 days ago.

Welcome to Betty's Custom Designs. My name is Betty and I absolutely love all things crafty. https://linktr.ee/bettyrenfroe I am the mama to the 9 most amazing children in the universe (5 girls; 4 boys) and these children have blessed me with 16 grandchildren....so far. (One more on the way!) My children can tell you that I was never the crafty type--they didn't even let me cut the leaves off of their bouquets for their weddings. =P So, with that being said, if I can become a crafter and make such beautiful journals, then that totally means that ANYONE can do this. If there is a
Betty’s Custom Designs's own profile description on YouTube

Are you Betty’s Custom Designs? Claim or remove this profile.

About Betty’s Custom Designs

Betty's Custom Designs is the YouTube channel of Betty, a US craft creator who posts junk journal tutorials, paper crafts, and hobby store and dollar store hauls. The channel is also linked from her Etsy shop, where she sells her own journals. Betty's website, as listed on Linktree, is bettyscustomdesign.com.

Videos are mostly long-form tutorials running from roughly 15 to 45 minutes, with occasional vlogs. Upload pace is about one video a week. Viewers are estimated to be mostly US women aged 35 and older who enjoy crafting and journaling, though this is an estimate from content, not verified data.

Brands should expect around 700 median views and 17,000 subscribers. The sponsored integration rate is $150 to $250 per video, which at this view count is a higher CPM than the typical $10 to $30 paid-ad benchmark, so the case rests on niche relevance. Craft and journaling supply brands that want an engaged, product-focused audience should consider booking her.

Written from Betty’s Custom Designs's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Betty’s Custom Designs can edit or remove this page at any time.

Questions about Betty’s

How much does Betty's Custom Designs charge for a sponsored video?

Betty's Custom Designs' sponsored integration rate is $150 to $250 per video, based on a median of about 700 views and a long-form format. The rate is at the floor set for long-form channels with this view count. Contact details unlock on Starbooked for $0.80.

What does Betty's Custom Designs post about on YouTube?

Betty posts junk journal tutorials, paper and charm crafts, and hauls from Dollar Tree, Hobby Lobby, and Michael's. Videos are mostly 15 to 45 minutes long and shot on camera in a casual, encouraging style. She also posts occasional travel vlogs.

How do I contact Betty for a brand deal?

Contact details for Betty's Custom Designs unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check whether her profile is boosted before reaching out.

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