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Life & Business TV

@bibinupahar · IN · ML

Bibin Lekshmanan (@bibinupahar) runs Life & Business TV for BNY Nation, a public relations and hospitality company based in Kerala, India. The channel has about 1,220 subscribers and a median of 242 views per video. It uploads irregularly, with no uploads in the last 365 days, and features Kerala restaurants, resorts, and client events. Sponsored integrations are estimated at $150 to $250 per video.

Why brands book Life

Kerala hospitality and events showcase with a loyal Malayalam audience

  • Median of 242 views per video, with a top video reaching 2,843 views
  • Recent uploads feature restaurants, resorts, and client events in Kerala
  • Rate estimate of $150 to $250 per video, roughly $20 to $35 CPM on median views
Best forlocal restaurant or resort promotionregional event or hospitality awareness
Watch forUpload pace has stalled, with no videos in the past year and low view counts.

Brand fit report

Content

Topics, IAB taxonomy
Travel45%
Food & Drink25%
Business20%
Lifestyle10%
Formats
client showcase videos, short location clips, restaurant walkthroughs, event recap videos
Tone
promotional, upbeat
Language
ML
On camera
Yes, talking head
Production
Phone, natural light
Typical length
under 60 seconds for Shorts, 2 to 5 minutes for long-form

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement1.9%
Likes and comments per view on recent videos
Audience asks aboutWhich Kerala restaurants and resorts are worth visiting?How do I book a Kerala holiday package?How can a business get public relations or event services?
Age
20%18-24
35%25-34
30%35-44
15%45+
Gender
50%women
50%men
Countries
🇮🇳 India80%
🇦🇪 United Arab Emirates8%
Maldives2%
Other10%
LanguagesMalayalam 85%English 15%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
hospitality, public relations, event management
Affiliate links
No

A video titled 'EVEREADY JEEVAN SATHI 1 W BRASS TORCH' carries an Eveready product description, but the metrics record no sponsorship, so the brand link appears promotional rather than paid.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover restaurants, resorts, and client events with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube1.2k2420

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers25 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform0 / 20

Recent videos

Last three uploads, latest 810 days ago.

Greetings From BNY Nation!!!! BNY Nation is India's First Public Relations Multitasking Company. We have a World Record of 50 & 100 Continuous Five Star Ratings in Google for our excellent Service. This is the First time in World one PR Multitasking Company achieved this World Record!!!! We have 22 + Years of experience in PR & Marketing. Please Like 👍& Follow Our Social Media pages to get your Daily updates and News Facebook BNY-Nation-Public-Relations-Hospitality-103801161499937/ https://www.facebook.com/Bibin-Lekshmanan-101783212136241/ https://www.facebook.com/BNY-Matrimony-1085819
Life & Business TV's own profile description on YouTube

Are you Life & Business TV? Claim or remove this profile.

About Life & Business TV

Life & Business TV is the YouTube channel of Bibin Lekshmanan, founder of BNY Nation, a public relations and hospitality company with branches in Dubai, Kochi, and Alleppey. Based on channel content, the channel mainly posts short showcase videos about Kerala restaurants, beaches, resorts, and client events, with some interviews and holiday package features.

The channel has about 1,220 subscribers and a median of 242 views per video. Its audience is estimated to be mostly Malayalam-speaking viewers in India and the Gulf, with interest in Kerala travel and local dining. These figures are estimates from the public channel data.

Brands seeking regional visibility in Kerala hospitality may find value here. The estimated rate is $150 to $250 per video, which works out to about $20 to $35 CPM on median views, compared with $10 to $30 CPM for typical paid ads.

Written from Life & Business TV's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Life & Business TV can edit or remove this page at any time.

Questions about Life

How much does Bibin Lekshmanan charge for a sponsored video?

Based on the channel's median views, a sponsored integration is estimated at $150 to $250 per video. Rates are estimates from public channel metrics and should be confirmed directly with the creator before booking.

What does Bibin Lekshmanan post about on YouTube?

Life & Business TV posts short and long videos about Kerala restaurants, beaches, resorts, holiday packages, and client events tied to BNY Nation's hospitality and public relations work.

How do I contact Bibin Lekshmanan for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked.