Dr Mustafa Sultan
Dr Mustafa Sultan (@bigpicturemedicine), a UK-based host, interviews health and biotech entrepreneurs and leaders in long-form podcast episodes. The channel has about 2,010 subscribers, 316,766 total views and a median of roughly 1,170 views per video. It uploads irregularly, about two videos a year recently, and sponsored integrations are estimated at $150 to $250 per video.
Long-form health and biotech founder interviews for an engaged business audience
- Median of about 1,170 views per video, with a recent 2023 peak near 23,000 views on an episode
- Episodes average around 35 minutes, leaving room for extended product context
- Audience is weighted toward 25 to 44 year olds in the UK and US, estimated
Brand fit report
Content
- Formats
- long-form podcast interview, commentary video, news reaction
- Tone
- analytical, candid
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 30 to 50 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episodes discuss drug pricing and DEA enforcement against D2C health startups, such as 'Pills for Profit: The Dark Side of D2C Health Startups', without graphic content.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2k | 1.2k | 0 |
Benchmark score: 50 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Palantir's £330M NHS Deal: An Insider's (Controversial) Take · 2.4k views
▶PhD Growth Investor Reacts to Endpoint Arena (Betting on Cli · 185 views
▶Jon Ronson on Writing, Hustle and the Psychopath Test · 577 viewsLast three uploads, latest 158 days ago.
The health entrepreneurship podcast — focusing on big picture stuff. Interviews with health/biotech entrepreneurs and leaders having impact at scale. Health stuff a techbro/sis would find interesting. Think health meets the Tim Ferriss Show. Get in touch: pod@musty.io
About Dr Mustafa Sultan
Dr Mustafa Sultan runs Big Picture Medicine, a UK-based podcast and YouTube channel at @bigpicturemedicine. The show publishes long-form interviews with health and biotech entrepreneurs and leaders, along with commentary on startups in digital health and drug discovery. The channel has about 2,010 subscribers and 67 videos, and its typical episode runs 30 to 50 minutes.
The audience is estimated to skew toward 25 to 44 year olds in the United Kingdom and United States who follow health technology and startup news. Median views sit near 1,170 per video, though a few episodes have reached well into five figures. Brands sponsoring this kind of content typically pay $150 to $250 per video, which works out to $20 to $35 per 1,000 median views. That is a CPM in the same range as paid social, compared with the $10 to $30 typical for paid ads, so the value lies in audience fit rather than raw reach.
Brands in digital health, health tech tools and biotech services who want a considered, expert-led audience should consider booking this channel. Upload frequency has dropped recently, so confirm the publishing schedule before committing to a campaign.
Written from Dr Mustafa Sultan's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Dr Mustafa Sultan can edit or remove this page at any time.
Questions about Dr
How much does Dr Mustafa Sultan charge for a sponsored video?
Based on a median of about 1,170 views per long-form video, the estimated sponsored integration rate is $150 to $250 per video. That equals $20 to $35 per 1,000 median views. Final pricing depends on the scope of the integration and current publishing plans.
What does Dr Mustafa Sultan post about on YouTube?
The channel, run by Dr Mustafa Sultan, publishes long-form podcast interviews with health and biotech founders and leaders. Recent topics include AI drug discovery, digital health startups, clinical trial economics and longevity companies. Episodes typically run 30 to 50 minutes.
How do I contact Dr Mustafa Sultan for a brand deal?
The channel lists pod@musty.io as a business email. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.