Starbooked

Bikes or Death

Podcast · bikesordeath.com · US · EN
Hosted by Patrick Farnsworth, Alissa Bell

Bikes or Death, hosted by Patrick Farnsworth, covers bikepacking, adventure cycling and the people who ride long-distance routes. The show has 224 episodes released roughly every 16 days, typically 1 hour 55 minutes long. Estimated downloads are 2,000 to 8,000 per episode (estimated), a rate of $40 to $200 per host-read mid-roll.

Why brands sponsor Bikes or Death

Engaged bikepacking audience of endurance riders and outdoor enthusiasts, weekly

  • 519 Apple ratings averaging 4.8 stars signal a loyal, active listener base.
  • Long episodes around two hours allow deep host-read integrations.
  • Guests are record-setting endurance athletes who buy gear and rely on equipment.
Best forcycling gear and appareloutdoor and camping equipment
Watch forAudience size is modest and listener demographics are estimates, not measured data.

Brand fit report

Content

Topics, IAB taxonomy
Sports70%
Travel20%
Health & Fitness10%
Formats
interview, co-hosted banter, event recap
Tone
enthusiastic, candid
Language
English
Production
Clean, edited audio
Typical length
1 hour 15 minutes to 2 hours 30 minutes

Audience

Commercial intent25/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode2k–8k
Estimated, confidence 60%: 519 Apple ratings for a show around eight years old (one band shift is not applied at this age), 224 episodes, weekly-to-biweekly cadence, Libsyn hosting, and Podcast Index popularity 9.
Audience asks aboutHow do athletes complete record-setting bikepacking routes?What gear do long-distance riders use?How can I start bikepacking or adventure cycling?
Age
15%18-24
30%25-34
30%35-44
25%45+
Gender
25%women
75%men
Countries
🇺🇸 United States85%
🇨🇦 Canada5%
🇬🇧 United Kingdom3%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
cycling equipment, outdoor gear
Affiliate links
Yes

Website lists an Affiliate links page and a Store, and a community donation option.

Suitability GARM Brand Safety Floor + Suitability

Profanitymedium
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed flags the show as explicit and the closing line 'Now go ride your damn bike!' shows mild profanity.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 20 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks9 / 30
Reach Estimated downloads per episode, 20k is full marks5 / 20

Recent episodes

Last six episodes from the show's feed, latest 34 days ago, a new one about every 16 days.

Bikes or Death is a podcast centered around the growing sport of bikepacking, adventure cycling, and the outdoors. The show features the amazing people who participate in these activities and contribute so greatly to the cycling community. The Bikes or Death Podcast is dedicated to sharing the stories and experiences of these individuals with the hopes that it inspires others to get outside, get…
Bikes or Death's own show description from the podcast feed

Do you make Bikes or Death? Claim or remove this page.

About Bikes or Death

Bikes or Death is a podcast about bikepacking, adventure cycling and the outdoors, hosted by Patrick Farnsworth, according to the show's website. Each episode features endurance riders and record-setters, and the show has released 224 episodes since November 2018, roughly every 16 days, with typical episodes running about two hours.

Apple Podcasts lists 519 ratings with an average of 4.8 out of 5. Listener estimates are approximate: the audience is likely mostly in the United States and skews toward adult outdoor enthusiasts. No sponsors are named in the feed or on the website, which lists affiliate links, a store and community donations.

Based on the ratings and cadence, an estimated 2,000 to 8,000 downloads per episode suggests a host-read mid-roll rate of about $40 to $200 per episode. This fits gear brands in cycling and outdoor recreation seeking a dedicated niche audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bikes or Death can edit or remove this page at any time.

Questions about Bikes or Death

How much does Bikes or Death charge for a podcast sponsorship?

Estimated rates are about $40 to $200 per host-read mid-roll, based on an estimated 2,000 to 8,000 downloads per episode. Final pricing depends on episode slot and the show's own terms.

What is Bikes or Death about?

Bikes or Death is a podcast about bikepacking, adventure cycling and the outdoors. Host Patrick Farnsworth interviews endurance riders, record-setters and people in the cycling community.

How do I contact Bikes or Death about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked. The show's website also has a contact form for partnering and advertising.

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Lewi Blake@iamlewiblake · AU
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