Starbooked

BILD Podcasts (@bildpodcasts), a German news and sports podcast channel run by Axel Springer's BILD, posts long-form football talk and true-crime episodes. About 52,500 subscribers and median views near 4,100 per video, with roughly one upload per day. Sponsored integrations are priced at $20 to $35 per 1,000 median views, about $80 to $150 per video; the channel shows no paid sponsorships.

Why brands book BILD

Daily German football talk with a loyal Bundesliga audience

  • About 4,100 median views per upload, one episode a day, 50 uploads in 90 days
  • Around 52,500 subscribers and a 1.2 percent like rate
  • Audience is concentrated in Germany and skews male and 25 to 44
Best forsports betting and fan merchandisefootball apps and streaming services
Watch forViewership is modest and the audience is news-driven, so ad recall may be limited.

Brand fit report

Content

Topics, IAB taxonomy
Association Football70%
True Crime15%
News15%
Formats
long-form audio-style podcast episodes, daily news roundup, panel discussion with journalists
Tone
opinionated, fast-paced
Language
German
On camera
No, voiceover and b-roll
Production
Clean, lightly edited
Typical length
8 to 60 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment60/100
Positive share of 50 comments
Engagement1.4%
Likes and comments per view on recent videos
Audience asks aboutwho starts and who is out in upcoming Bundesliga and Champions League matcheswhat coaching changes mean for Bayern, Dortmund and the national teamhow a case or investigation developed
Age
15%18-24
30%25-34
25%35-44
30%45+
Gender
25%women
75%men
Countries
🇩🇪 Germany85%
🇦🇹 Austria5%
🇨🇭 Switzerland4%
LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Crime coverage such as 'Die Zerstörung der Hells Angels' and 'Der Fall Fabian: Die entscheidenden Indizien' deals with violent cases and organized crime.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube53k4.1k50

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers10 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform11 / 20

Recent videos

▶Bayern zerlegt Leipzig! BVB-Remis zeigt das Kovac-Problem! H · 6k views▶Ebnoutalib erlöst Frankfurt! Diskussion um BVB-Star! Neuer f · 4k views▶Euro-Siege für Bayer und Freiburg! TSG weiter in der Krise! · 4k views

Last three uploads, latest today.

Der offizielle Youtube-Kanal von BILD Podcasts. Damit du nichts verpasst: Abonnieren! AXEL SPRINGER DEUTSCHLAND GmbH, CHEFREDAKTEURIN Marion Horn (Vors.) Verantwortlich für den Inhalt i.S.d. § 18 Abs. 2 MStV: Marion Horn AXEL-SPRINGER-STRASSE 65 10888 BERLIN TEL. (030) 25 91-0 EMAIL: INFO@BILD.DE Und hier die Datenschutzerklärung: https://on.bild.de/DSE
BILD Podcasts's own profile description on YouTube

Are you BILD Podcasts? Claim or remove this profile.

About BILD Podcasts

BILD Podcasts, the audio and video arm of the German newspaper BILD, publishes daily German football news, Bundesliga and national team analysis, and occasional true-crime episodes. Uploads run roughly once a day and most episodes last 15 to 60 minutes, with a studio-style panel format.

The channel has about 52,500 subscribers and a median of around 4,100 views per video. Its audience is estimated to be mostly German-speaking, male and aged 25 to 44, though this is an estimate and not platform-reported data.

Brands in sports betting, fan goods and sports apps may find this a good fit for a German-speaking football audience. Sponsored integrations are priced at $20 to $35 per 1,000 median views, roughly $80 to $150 per video, which is a CPM of $20 to $35 compared with the $10 to $30 typical for paid ads.

Written from BILD Podcasts's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BILD Podcasts can edit or remove this page at any time.

Questions about BILD

How much does BILD Podcasts charge for a sponsored video?

Based on a median of about 4,100 views on long-form episodes, a sponsored integration is estimated at $20 to $35 per 1,000 views, roughly $80 to $150 per video. This is a CPM of $20 to $35, above the $10 to $30 typical for paid ads. Confirm the current rate directly with the channel before booking.

What does BILD Podcasts post about on YouTube?

BILD Podcasts posts German football news and analysis, including Bundesliga, 2. Liga and national team coverage, plus panel discussions with BILD journalists. It also publishes occasional true-crime and investigative episodes, such as reporting on a Hells Angels crackdown.

How do I contact BILD Podcasts for a brand deal?

The channel lists a general BILD contact address in its description. Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

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