BJJ Mental Models, hosted by Steve Kwan, a Brazilian Jiu-Jitsu black belt, explains the concepts, strategies and tactics behind the sport with expert guests. The show has 558 episodes, releasing about every three days, with a median length of about 29 minutes. Estimated downloads per episode are 3,000 to 8,000, with a rate of $90 to $200 per episode.
Engaged jiu-jitsu niche audience with a 4.8 Apple rating across 248 ratings
- 558 episodes and a weekly-or-faster cadence keep sponsor placements recurring
- Apple Podcasts shows 248 ratings with a 4.8 average, a sign of an attentive listener base
- Expert guest episodes of about 60 minutes suit equipment, apparel and training product brands
Brand fit report
Content
- Formats
- interview, solo monologue, co-hosted discussion
- Tone
- instructional, analytical
- Language
- English
- Production
- Clean, edited audio
- Typical length
- about 50 to 70 minutes for full episodes, about 5 to 8 minutes for mini episodes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- subscription education (own premium service)
- Affiliate links
- No
No sponsor mentions found in the feed; the website promotes the show's own BJJ Mental Models Premium subscription.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Titles cover jiu-jitsu concepts such as hand fighting and cross-grip passing, with no explicit flags; the website uses the phrase 'No bullshit' in its marketing copy.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | bjjmentalmodels.com/ |
| Apple Podcasts | podcasts.apple.com/podcast/id1448833161 |
| RSS feed | rss.buzzsprout.com/243161.rss |
Benchmark score: 68 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Mini Ep. 128: Survivorship Bias | 2026-10-15 | 6 min |
| Ep. 412: Hand Fighting, feat. Brandon Reed | 2026-10-12 | 56 min |
| Mini Ep. 127: Confirmation Bias | 2026-10-08 | 8 min |
| Ep. 411: The Fragmentation of Jiu-Jitsu, feat. Jeff Serafin | 2026-10-05 | 1 h 3 min |
| Mini Ep. 126: Visualization | 2026-10-01 | 6 min |
| Ep. 410: Instructing Versus Coaching, feat. Hillary VanOrnum | 2026-09-28 | 1 h 0 min |
Last six episodes from the show's feed, latest 4 days ago, a new one about every 3 days.
Your guide to a conceptual and intelligent Jiu-Jitsu approach. BJJ black belt Steve Kwan and a slate of expert guests explain the concepts, strategies, and tactics behind the gentle art of Brazilian Jiu-Jitsu.
About BJJ Mental Models
BJJ Mental Models is a podcast hosted by Steve Kwan, a Brazilian Jiu-Jitsu black belt, that explains the concepts, strategies and tactics behind the sport with a rotating set of expert guests. According to the feed, the show has 558 episodes and releases roughly every three days, with full episodes typically running about 50 to 70 minutes and shorter mini episodes around 5 to 8 minutes. The show's Apple Podcasts listing shows 248 ratings with a 4.8 average.
The audience is estimated, not measured, to be roughly 3,000 to 8,000 downloads per episode, based on the Apple ratings band and the show's niche and cadence. Listeners are likely to be adult martial arts practitioners and coaches. The feed and the show's website do not name any sponsors; the website promotes the show's own premium subscription.
A host-read mid-roll placement is estimated at $90 to $200 per episode. The show suits brands selling training gear, apparel or recovery products to jiu-jitsu practitioners. Source: the show's RSS feed, its website and Apple Podcasts.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. BJJ Mental Models can edit or remove this page at any time.
Questions about BJJ Mental Models
How much does BJJ Mental Models charge for a podcast sponsorship?
The estimated rate is $90 to $200 per host-read mid-roll episode, based on an estimated 3,000 to 8,000 downloads per episode. Exact pricing depends on the placement and the agreed terms.
What is BJJ Mental Models about?
BJJ Mental Models is a Brazilian Jiu-Jitsu podcast hosted by black belt Steve Kwan. It explains the concepts, strategies and tactics of the sport with expert guests.
How do I contact BJJ Mental Models about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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