BLONDHÖRIG

@blondhorig · DE · DE

german talk show midlife women health and nutrition dating and relationships

BLONDHÖRIG (@blondhorig), a German talk show run by host Diana Schell, is a Germany-based channel with about 2,700 subscribers and roughly 800 median views per video. It posts weekly long-form interviews and frequent Shorts on relationships, health, and media culture. Estimated rate: $150 to $250 per sponsored video.

Why brands book BLONDHÖRIG

German midlife women audience engaged with health and relationship talk

Median of about 800 views per video across 138 uploads
Shorts make up 66% of uploads, with a 45-second median length
Interview episodes reach 1,000 to 5,000 views, with the top video at 51,509

Best forskincare and beauty for women over 40nutrition and wellness productsbook and media launches

Watch forSmall subscriber base; reach per video is modest and the audience skews toward discussion of sensitive topics.

Brand fit report

Content

Topics, IAB taxonomy

Health45%

Lifestyle35%

Society20%

Formats: short vertical clips, long-form interview, talk show episode
Tone: direct, personal
Language: German
On camera: Yes, talking head
Production: Clean, lightly edited
Typical length: under 60 seconds for Shorts, 30 to 50 minutes for interviews

Audience

Commercial intent15/100

Comments asking for links, prices or where to buy

Sentiment65/100

Positive share of 30 comments

Engagement0.5%

Likes and comments per view on recent videos

Audience asks abouthow to handle diet and cravingswhether a condition like lipedema is correctly diagnosedhow dating and relationships work after 40

Age

10%18-24

20%25-34

30%35-44

40%45+

Gender

70%women

30%men

Countries

🇩🇪 Germany80%

🇦🇹 Austria10%

🇨🇭 Switzerland5%

LanguagesGerman 100%

Commercial

0%of the last 50 videos were sponsored

None seenno sponsored videos in the last 50

Brands seen: None yet
Categories promoted: None yet
Affiliate links: Yes

No sponsorship disclosures found in the last 50 videos; the channel lists a book, 'Rocking the 50ies', in its description.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow

Adultlow

Drugslow

Violencemedium

Politicslow

Flagging violence as medium: the video 'Jean-Pierre aka JP: Gewalt in der Ehe' discusses domestic violence, and 'Ex on the Beach: Psychische Gewalt?' covers psychological abuse.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

Platform	Followers	Median views	Uploads, 90d
YouTube	2.7k	796	36

Benchmark score: 67 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers37 / 50

Activity Uploads in the last 90 days30 / 30

Reach Followers on the main platform1 / 20

Recent videos

▶KI könnte unser Leben dramatisch verlängern! · 507 views

▶ALLES LÜGE IN DER KOSMETIK? 😳 · 706 views

▶Darum killst du abends den Kühlschrank! 💥 · 502 views

Last three uploads, latest 23 days ago.

BLONDHÖRIG – Was andere nicht sagen Wir sprechen über das, worüber andere schweigen. Über Menschen, Beziehungen, Macht, Erfolg, Krisen, Tabus und gesellschaftliche Entwicklungen – direkt, persönlich und ohne perfekte Fassaden. Was wird verschwiegen, schöngeredet oder falsch dargestellt? Was steckt wirklich dahinter? Diana Schell spricht mit bekannten Persönlichkeiten, Experten und Menschen mit außergewöhnlichen Geschichten. Nicht für das nächste nette Gespräch – sondern für Erkenntnisse, die deinen Blick verändern und etwas für dein eigenes Leben mitgeben 🎙️ Jeden Donnerstag eine neue Folg

BLONDHÖRIG's own profile description on YouTube

Are you BLONDHÖRIG? Claim or remove this profile.

About BLONDHÖRIG

BLONDHÖRIG is a German-language talk show hosted by Diana Schell, a presenter with more than 40 years of media experience, according to the channel's website and description. The channel posts a new long-form interview each Thursday and frequent Shorts. Topics include health, dating, power, and media culture, with guests from medicine, psychology, and public life. The channel has about 2,700 subscribers and 994,000 lifetime views.

Viewers are estimated to be mostly women aged 35 and older in Germany, Austria, and Switzerland. Median views are about 800 per video, with the Shorts-heavy mix making per-view pricing cheaper. Estimated sponsored rates are $150 to $250 per video, which is a range of $4 to $8 per 1,000 median views for Shorts-heavy channels; CPM comparisons with paid ads, typically $10 to $30, should be made with care.

The channel suits brands in beauty, wellness, and books aimed at women over 40 who want a German-language, talk-led environment.

Written from BLONDHÖRIG's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BLONDHÖRIG can edit or remove this page at any time.

Questions about BLONDHÖRIG

How much does BLONDHÖRIG charge for a sponsored video?

Estimated rates are $150 to $250 per sponsored video, based on a median of about 800 views and a Shorts-heavy mix. Final pricing depends on the format and the agreed deliverables.

What does BLONDHÖRIG post about on YouTube?

BLONDHÖRIG posts German-language talk interviews and Shorts on health, nutrition, dating, power, and social issues. Guests include doctors, psychologists, and media figures, and the host is Diana Schell.

How do I contact BLONDHÖRIG for a brand deal?

Contact details unlock on Starbooked for $0.80. The channel lists kontakt@diana-schell.com for cooperations. Boosted creators can be booked through Starbooked.

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