Starbooked

Blood Trails, a MeatEater investigative true crime podcast hosted by writer and journalist Jordan Sillars, covers cold cases and violent incidents from hunting and fishing. It has 24 episodes released roughly weekly, typically 55 to 80 minutes long. Estimated downloads are 5,000 to 25,000 per episode, with an estimated sponsor rate of $90 to $625 per episode.

Why brands sponsor Blood Trails

Engaged true crime listeners who also hunt and fish, reached through a MeatEater investigative series

  • Apple Podcasts shows 730 ratings averaging 4.8 stars, a strong signal of listener satisfaction
  • Weekly episodes of 55 to 80 minutes give a sponsor repeated exposure across a season
  • Original reporting and expert interviews suit host-read messages that need trust and context
Best foroutdoor gear and hunting equipmentbrand awareness campaigns with an outdoor audience
Watch forViolent true crime content may not suit every brand; it is a new show with no sponsor history yet.

Brand fit report

Content

Topics, IAB taxonomy
True Crime85%
Outdoors15%
Formats
narrative, investigative reporting, expert interview
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
55 to 80 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 730 Apple ratings in under a year points to the 200 to 1,000 band, shifted up one band for a show under two years old, supported by a weekly cadence, MeatEater network publisher, and a Podcast Index popularity of 9; the range is wide because the show is new.
Audience asks aboutWhat happened in the disappearance or murder case?Has the case been solved or are there new leads?How do outdoor settings shape these crimes?
Age
15%18-24
25%25-34
25%35-44
35%45+
Gender
35%women
65%men
Countries
🇺🇸 United States90%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
MeatEater
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description and titles name only MeatEater as publisher and no funding links are listed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencehigh
Politicslow

Episode titles such as 'The Murder of Chong Yang' and 'The Assassination of Tommy Ballard' indicate homicide content, flagged as high violence.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 76 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks12 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 4 days ago, a new one about every 7 days.

Blood Trails is a new investigative podcast from MeatEater, hosted by writer and journalist Jordan Sillars. Each episode digs into true crime stories from the world of hunting and fishing—cases where the woods and the water became the backdrop for violence and mystery. From missing hunters deep in public land to poachers turned killers and fishing trips gone fatally wrong, Blood Trails uncovers…
Blood Trails's own show description from the podcast feed

Do you make Blood Trails? Claim or remove this page.

About Blood Trails

Blood Trails is an investigative true crime podcast from MeatEater, hosted by writer and journalist Jordan Sillars according to the show's description. Each episode examines cases from hunting and fishing, including missing hunters on public land and poaching-related killings, using original reporting and interviews with detectives and hunters. The feed lists 24 episodes released about every seven days, with full episodes typically running 55 to 80 minutes.

The show's Apple Podcasts listing shows 730 ratings averaging 4.8 stars out of 5, with the large majority at five stars. Listener numbers are not published; based on the ratings count and the show's age, we estimate 5,000 to 25,000 downloads per episode, and the audience is likely to be mostly male and outdoors-oriented. No sponsors appear in the feed, so the show has no visible ad history.

Brands in outdoor gear, hunting and fishing equipment, and regional tourism would fit this show. At an estimated $18 to $25 per 1,000 downloads, a host-read mid-roll would cost roughly $90 to $625 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Blood Trails can edit or remove this page at any time.

Questions about Blood Trails

How much does Blood Trails charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost roughly $90 to $625 per episode. Rates are estimates and not published by the show.

What is Blood Trails about?

Blood Trails is an investigative true crime podcast from MeatEater that covers cases where hunting and fishing intersect with violence or disappearance, using original reporting and expert interviews.

How do I contact Blood Trails about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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