Boken Japan (@bokenjapan), a Japanese outdoor and adventure gear channel run by Kenji Mizuguchi, publishes short vehicle, camping and fishing clips. The channel has about 12,400 subscribers and roughly 350 median views per video, with a pace of about 44 uploads a year. Sponsored rates run about $150 to $250 per video.
Japanese outdoor gear viewers with a camper van build and fishing focus
- About 12,400 subscribers and 5.4 million lifetime views
- Median 350 views per video, with Shorts pushing reach to 792 at best
- Active uploads with 44 videos in the last 365 days
Brand fit report
Content
- Formats
- short vertical clips, behind-the-scenes gear reviews, product showcase
- Tone
- enthusiastic, understated
- Language
- Japanese
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- outdoor apparel, fishing tackle, camping gear, camper vans
- Affiliate links
- No
The recent 'HIRABO x JETSETTER' and camper van series are a collaboration with a camper dealer, with the dealer's contact details in descriptions, but no paid integration disclosure was found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
No flagged content in the recent titles; fishing and outdoor themes only.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 6 / 100
Public rule, same for everyone. How it works.
Recent videos
▶内装3 #shorts #automobile #vanlife #travel · 282 views
▶内装2 #shorts #automobile #vanlife #travel · 506 views
▶内装1 #shorts #automobile #vanlife #travel · 594 viewsLast three uploads, latest 92 days ago.
世界への旅、自国内の旅、または数時間、数分のAround youな近場の遊びまで、過酷な冒険から小さな冒険までをサポートします。 または日常において所有、着用することで、いつも冒険気分でいられる、冒険野郎でいられるためのワクワクしたギアを探し続けます。 [冒険用品] http://jetslow4wear.com/ [冒険用品 Amazon] https://www.amazon.co.jp/s?marketplaceID=A1VC38T7YXB528&redirect=true&me=A1C558E4T31S20&merchant=A1C558E4T31S20 [冒険用品 Yahoo!] https://store.shopping.yahoo.co.jp/boukenyohin/ [Twitter] https://twitter.com/Wear4adventure [Instagram] https://www.instagram.com/bokenyohin/ ミズグチケンジ [Facebook] https://www.facebook.com/kenjimzgch [twitter] https://twitter.com/mizugu (about me) 水口謙二。オートバイ雑誌での編集２年、またルアーマガジン誌に創刊から編集として携わる。18年間の編集者
About 冒険用品 [Boken Japan]
Boken Japan is a Japanese YouTube channel run by Kenji Mizuguchi, a former outdoor magazine editor and founder of the adventure gear brand of the same name, according to his website. The channel posts short vertical clips of camper van builds, fishing trips and gear, with most videos under a minute. Median views sit around 350 per video, with about 12,400 subscribers. Viewers appear to be Japanese outdoor and fishing enthusiasts, mostly adults in their 30s and 40s, though these are estimates.
The channel also promotes the creator's own brand, the Jetslow adventure gear store, and recent uploads reflect a collaboration with a camper dealer rather than paid sponsorships. No paid integrations appear in recent uploads. Rates are estimated at about $150 to $250 per video, roughly $4 to $8 per 1,000 median views because most posts are Shorts. That compares with typical paid ad CPM of $10 to $30, so the cost per view is in line with paid placement.
Brands selling outdoor apparel, fishing tackle or camper accessories to Japanese audiences should consider this channel for a low-cost, niche placement.
Written from 冒険用品 [Boken Japan]'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. 冒険用品 [Boken Japan] can edit or remove this page at any time.
Questions about 冒険用品
How much does Kenji Mizuguchi charge for a sponsored video?
Based on the channel's median views of about 350 and its Shorts-heavy format, the estimated rate is around $150 to $250 per video. This is a benchmark from the Starbooked rate rule, not a confirmed quote. Contact details unlock on Starbooked for $0.80.
What does Boken Japan post about on YouTube?
Boken Japan posts short vertical clips about camper van builds, fishing trips, outdoor gear and travel. Most clips run under a minute, and the channel also features behind-the-scenes content from its own gear brand.
How do I contact Kenji Mizuguchi for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked directly through Starbooked, so check the profile for availability before reaching out.
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