Starbooked

Bona Forte (@bonaforte), a Russian plant care brand based in Moscow, publishes about 50 YouTube Shorts a year on houseplant and garden care. The channel has about 11,900 subscribers and a median of 410 views per video. Sponsored integrations are estimated at $150 to $250 per video, and the brand's own product videos link to Wildberries listings.

Why brands book Bona

Short plant-care tutorials from a brand with 50 uploads a year

  • About 11,900 subscribers and a median of 410 views per Short
  • 98% of recent uploads are Shorts, averaging 57 seconds
  • Estimated rate of $150 to $250 per video, about $4 to $8 CPM
Best forgarden and houseplant product launchesawareness for home gardening supplies
Watch forViews are low and the channel is operated by a brand, so reach is modest and the audience is Russian-speaking.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden90%
Lifestyle10%
Formats
vertical short-form tutorial, product demonstration, problem-solving how-to
Tone
practical, instructive
Language
Russian
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
under 60 seconds

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment70/100
Positive share of 50 comments
Engagement1.5%
Likes and comments per view on recent videos
Audience asks aboutwhich fertilizer to use for a given planthow to save a wilting seedlinghow to propagate a houseplant from cuttings
Age
10%18-24
30%25-34
35%35-44
25%45+
Gender
70%women
30%men
Countries
Russia95%
Belarus3%
Kazakhstan2%
LanguagesRussian 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
plant fertilizers, plant care products, garden substrates, biostimulants
Affiliate links
No

Recent videos such as 'Водорастворимые удобрения для сада и огорода' carry Wildberries and Ozon purchase links to the brand's own products, which is brand promotion rather than a disclosed sponsorship.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
All 30 recent titles cover houseplants, seedlings and fertilizers with no flagged content; pest-control videos such as 'Натуральный препарат от ПАУТИННОГО КЛЕЩА' use standard garden framing.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k4100
Instagram–––

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 177 days ago.

Bona Forte - первая в мире марка, предложившая максимально полную линейку средств по уходу за комнатными растениями и культурами открытого грунта, а также продукты для срезанных цветов. Сегодня Bona Forte не только решает задачи садоводов, но и формирует культуру современного ухода за растениями в России. Лаборатории Bona Forte много лет проводят непрерывные исследования в области физиологии и биохимии растений. Используя глубокие знания о жизни растений, лучшие ингредиенты и инновационные составы, протестированные на сотнях видов культур в десятках оранжерей, теплиц и садов, лабо
Bona Forte's own profile description on YouTube

Are you Bona Forte? Claim or remove this profile.

About Bona Forte

Bona Forte is a Russian brand of plant care products whose YouTube channel publishes short tutorials on houseplants, seedlings, fertilizers and garden pests. According to the brand's website, its laboratories research plant physiology and biochemistry, and the channel reflects that focus with practical how-to content. Most uploads are vertical Shorts under a minute, roughly four to five a month.

The channel has about 11,900 subscribers and a median of 410 views per video. Audience size and age split are estimates based on the content, not platform-reported figures. Sponsored integrations are estimated at $150 to $250 per video, which is roughly $4 to $8 per 1,000 median views. That compares with typical paid-ad CPMs of $10 to $30, so the cost is low on paper but depends on the modest view counts.

This channel suits Russian-speaking garden supply and houseplant brands looking for product demonstrations at a low price. It is less suited to brands seeking large reach.

Written from Bona Forte's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Bona Forte can edit or remove this page at any time.

Questions about Bona

How much does Bona Forte charge for a sponsored video?

Based on a median of 410 views on Shorts, the estimated sponsored rate is $150 to $250 per video. Confirm current pricing directly with the creator, as this is a computed estimate rather than a published rate card.

What does Bona Forte post about on YouTube?

Bona Forte posts short Russian-language tutorials on houseplant care, seedling rescue, fertilizers, propagation and garden pests. Most videos are under one minute and link to the brand's products on Wildberries and Ozon.

How do I contact Bona Forte for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

Similar creators

YouTube and other creators in houseplant care, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
GusTeasPlants@gusteasplants · US
hoya plantshouseplant care2.4k278$150–25015
little garden@littlegardenbygarima · IN
houseplant carelotus and water lilies22k1.5k$150–25014
Plants Lover@plantslover · PK
succulent gardeningagave and mangave18k430$150–2509