BonES Lab (@boneslab) is a Canadian health channel run by a University of Waterloo bone health and exercise science research group, with about 2,900 subscribers and 737 median views per video. It publishes roughly one video a week on osteoporosis, strength training, balance and fall prevention, mixing research reviews with short explainers. Sponsored integrations are estimated at $150 to $250 per video; the channel shows no paid partnerships.
Research-backed bone health channel reaching older adults with engaged, trusting viewers
- Median of 737 views per video, with a 90th percentile near 4,100 views
- Recent Denosumab explainer reached about 9,000 views, showing demand for medication topics
- Sponsored rate estimated at $150 to $250 per video, well under typical paid media costs
Brand fit report
Content
- Formats
- expert explainer, research review, short-form tips, animated explainer
- Tone
- educational, measured
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds to 4 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Health-focused content on osteoporosis, exercise and medication such as denosumab; no flags raised, though medication topics call for careful framing.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.9k | 737 | 1 |
Benchmark score: 33 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Do you have a few minutes to reduce your risk of cancer? · 288 views
▶Don’t misinterpret this perimenopause exercise study: the ST · 269 views
▶Does Yoga Really Prevent Falls? The Science May Surprise You · 206 viewsLast three uploads, latest 44 days ago.
Welcome to BonES Lab! We create evidence-based videos to help middle-aged and older adults stay active, strong, and Too Fit To Fracture. Our channel features expert-backed information on osteoporosis, exercise, and fall prevention, and reviews of the latest bone health research. 💪 Learn how to improve balance, build bone strength, and reduce fracture risk through safe, effective movement. 📬 Join our community: boneslab@uwaterloo.ca 👍 Subscribe for weekly videos and follow us on https://www.facebook.com/UWBonESLab! Art in banner by Nathan Sawaya.
About BonES Lab
BonES Lab is the YouTube channel of a University of Waterloo research group focused on bone health and exercise science. It posts evidence-based videos on osteoporosis, strength and balance training, fall prevention and recent research reviews, mostly in short explainer format with an expert presenter. Most viewers appear to be middle-aged and older adults, with an estimated skew toward Canada and the United States, though these are estimates rather than channel analytics.
The channel publishes about one video per week, with a median view count near 737 and a strong outlier history, including a 36,000-view Osteostrong review. Its brand work is limited to educational content; no paid partnerships were found. Sponsored integrations are estimated at $150 to $250 per video, which works out to roughly $200 to $340 CPM, so it is priced for niche credibility rather than reach compared with the $10 CPM typical of paid ads.
Brands in senior health, bone supplements and mobility equipment who value evidence-led messaging should consider this channel. Its small, highly specific audience suits targeted campaigns rather than mass awareness.
Written from BonES Lab's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BonES Lab can edit or remove this page at any time.
Questions about BonES
How much does BonES Lab charge for a sponsored video?
BonES Lab's sponsored integration is estimated at $150 to $250 per video, based on its median of 737 views on long-form content. The channel has no paid partnerships on record, so this is a starting estimate that the creator would confirm during outreach.
What does BonES Lab post about on YouTube?
BonES Lab posts evidence-based videos on osteoporosis, bone health, strength and balance exercise, and fall prevention. Its content includes short expert explainers and reviews of recent research, often aimed at middle-aged and older adults.
How do I contact BonES Lab for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for availability and booking options.
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