Boober (@boober) is a US pregnancy and postpartum education brand whose founder, a doula named Jada Shapiro, demonstrates labor positions and answers birth questions. The channel has 67,300 subscribers, about 4,000 median views and roughly one upload a year lately. Sponsored integrations cost about $150 to $250 per video. Notably, it has co-hosted events with Hatch Collection.
Founder-led doula channel with trusted, practical birth education for expectant parents
- Median 4,151 views with 67,300 subscribers; top clips on short labor-position demos reach about 23,000 views.
- Expert founder demonstrates techniques on camera, and a Hatch Collection partnership shows prior brand collaboration.
- About 8 percent of recent videos were partner content, mostly Hatch-hosted events.
Brand fit report
Content
- Formats
- short labor-position demos, explainer videos, recorded webinars and interviews
- Tone
- practical, reassuring
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 1 minute for demos, up to 65 minutes for webinars
Audience
Commercial
- Brands seen
- Hatch Collection
- Categories promoted
- maternity retail
- Affiliate links
- No
The video 'Prep for Postpartum at Hatch with Miki Agrawal, founder of Tushy and Jada Shapiro, founder of Boober' was hosted by Hatch Collection.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is childbirth and newborn education, for example 'TIMING CONTRACTIONS 101', with no flagged language or themes.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 67k | 4.2k | 1 |
Benchmark score: 22 / 100
Public rule, same for everyone. How it works.
Recent videos
▶New mom breastfeeding struggles while pumping! Lactation con · 4.1k views
▶April 11, 2025 · 6k views
▶🍋🌊 Labor Hack: Ultimate Hydration with Laboraide!💧 #pregn · 2.9k viewsLast three uploads, latest 61 days ago.
Boober is where pregnant and new parents go for education and help during pregnancy, birth, and postpartum. We offer new parent online classes (birthing, CPR, sleep, newborn care...) and match parents to on-demand care (lactation consultants, birth + postpartum doulas, mental health therapists, sleep consultants, and more). Boober gives you control of your life-changing pregnancy to postpartum journey. Get ready for new parenthood with our top-rated pregnancy to postpartum online classes. Our vetted expert care providers can help you on-demand, virtually or in-person (where possible), & guid
About Boober
Boober is a US pregnancy and postpartum company that also runs a YouTube channel, led by founder and doula Jada Shapiro. The channel mixes short labor-position demos such as the peanut ball and knee press, longer explainers on contractions and breech position, and recorded webinars with guests. Uploads have slowed to about one a year, so its value is the back catalog of 78 videos.
Viewership is small and spread across formats. Median views are about 4,150, and a few clips above 20,000 views lift the average to roughly 8,700. Audience figures here are estimates: viewers are most likely expectant and new parents researching birth, feeding and recovery, with high commercial intent. The channel has worked with Hatch Collection on joint events.
A sponsored integration is estimated at $150 to $250 per video. That is the minimum price, so the effective CPM is above the usual $20 to $35 per 1,000 views, against the $10 to $30 typical of paid ads. It suits baby, maternity and parenting-service brands that want a trusted, educational setting rather than reach.
Written from Boober's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Boober can edit or remove this page at any time.
Questions about Boober
How much does Boober charge for a sponsored video?
Starbooked estimates $150 to $250 per sponsored video. The usual rule is $20 to $35 per 1,000 median views, and with about 4,150 median views the minimum price applies. Paid ads typically run $10 to $30 CPM.
What does Boober post about on YouTube?
Boober posts pregnancy, birth and postpartum education: short labor-position demos with a peanut ball or knee press, explainers on contractions and breech position, and long webinars with guest experts on feeding and mental health.
How do I contact Boober for a brand deal?
Contact details for Boober unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, which keeps the request, rate and deliverables in one place.
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