Kelly, the creator behind Book and Paper Arts (@bookandpaperarts) in the United Kingdom, makes long-form tutorials on altered books, journal arts and handmade paper techniques. The channel has about 50,000 subscribers and a median of roughly 4,900 views per video, with about one upload a month. Sponsored integrations are quoted at $20 to $35 per 1,000 median views, or roughly $100 to $170 per video.
Loyal crafting audience with high-intent viewers for paper and art supply brands
- Median of about 4,900 views and a 90th percentile near 11,900 views across recent uploads
- Engagement rate of 12.8 percent, with 10.8 percent of viewers liking each video
- Top video reached 63,000 views with a magazine-page painting tutorial
Brand fit report
Content
- Formats
- step-by-step tutorial, studio vlog, free printable giveaway
- Tone
- calm, instructional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- 8 to 30 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is craft tutorials; the update videos discuss a personal separation in neutral terms.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 50k | 4.9k | 1 |
Benchmark score: 23 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Make Ink From Onion Skins: Botanical Ink for an Autumn Palet · 3.3k views
▶How to Rust Dye Deli Papers · 5.2k views
▶Sewing Your Pages to a Vintage Book Cover · 7.4k viewsLast three uploads, latest 1 days ago.
Altered books, journal arts, and vintage books, paper, and other ephemera. My works are created with original vintage paper. Collecting it takes me around the world where I scour flea markets, antiquarian book alleys, dark shops on unlikely corners, and plain old junk stalls, looking for old books, maps, handwritten postcards and letters, vintage ads, tintypes and cabinet photos, and a vague assortment of intriguing paper ephemera. If you like the tutorials and content here, I would be beyond grateful if you would consider helping to support it by donating here: https://ko-fi.com/bookandpa
About Book and Paper Arts
Book and Paper Arts is a UK-based YouTube channel run by Kelly, publishing long-form tutorials on altered books, art journaling, handmade paper and bookbinding. Videos cover techniques such as rust-dyed papers, no-sew bindings and collage from found ephemera. Most videos are between 8 and 30 minutes long, and the channel publishes roughly one video a month.
The audience is estimated to be mostly adult women who craft as a hobby, with the UK and the United States as the largest viewing countries. Viewers tend to be loyal and comment on technique questions. The channel has no sponsorships in its recent uploads, and its community posts and free printables suggest a direct, supportive relationship with viewers.
Brands in paper, art supplies or stationery may find the channel useful for product demonstrations. At a rate of $20 to $35 per 1,000 median views, which is comparable to paid-ad CPMs of $10 to $30, sponsorship is priced per video at roughly $100 to $170.
Written from Book and Paper Arts's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Book and Paper Arts can edit or remove this page at any time.
Questions about Book
How much does Kelly charge for a sponsored video?
Kelly's rate on Starbooked is estimated at $20 to $35 per 1,000 median views, which works out to roughly $100 to $170 per sponsored video based on about 4,900 median views. Final pricing is set when you contact her directly.
What does Kelly post about on YouTube?
Kelly posts tutorials and studio videos about altered books, art journaling, handmade paper, rust-dyed papers, eco prints and simple bookbinding techniques such as slipknot and tab bindings. She also shares free printable vintage ephemera for her viewers.
How do I contact Kelly for a brand deal?
Kelly's contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, while unboosted profiles require reaching out using the unlocked contact details.