Bookclub, presented by James Naughtie on BBC Radio 4, features a panel of readers interviewing acclaimed authors about their best-known novels. The show has 354 episodes with a release cadence of roughly one episode every four weeks, typical length around 28 minutes. Estimated downloads per episode are 5,000 to 25,000, implying a rate of roughly $90 to $625 per episode for a host-read mid-roll.
A long-running BBC Radio 4 book show with an engaged literary audience
- 354 episodes since 1998 give a consistent, established listening habit
- Apple Podcasts rating of 4.4 from 236 ratings signals a satisfied audience
- Guests are acclaimed novelists, so the content suits premium book-related brands
Brand fit report
Content
- Formats
- interview, panel discussion
- Tone
- thoughtful, conversational
- Language
- English
- Production
- Studio production
- Typical length
- 28 to 35 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Feed carries no explicit flag (explicit 0) and recent titles cover novels and author interviews, such as 'Irvine Welsh' and 'Christopher Brookmyre', with no safety concerns in the titles.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | www.bbc.co.uk/programmes/b006s5sf |
| Apple Podcasts | podcasts.apple.com/podcast/id515895451 |
| RSS feed | podcasts.files.bbci.co.uk/b006s5sf.rss |
Benchmark score: 62 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Daniel Mason | 2026-10-04 | 28 min |
| Irvine Welsh | 2026-09-06 | 28 min |
| Janice Hallett | 2026-08-02 | 28 min |
| Anne Sebba | 2026-07-05 | 29 min |
| Kirstin Innes | 2026-06-07 | 28 min |
| Nicola Barker | 2026-05-03 | 29 min |
Last six episodes from the show's feed, latest 15 days ago, a new one about every 28 days.
Led by James Naughtie, a group of readers talk to acclaimed authors about their best-known novels
About Bookclub
Bookclub is a BBC Radio 4 podcast presented by James Naughtie, in which a group of readers talks with acclaimed authors about their best-known novels. The feed lists 354 episodes since 1998, released roughly every four weeks, with episodes typically running about 28 minutes. The show is hosted on the BBC's own file servers and its programme page is the main source of information about the series.
The Apple Podcasts listing shows 236 ratings with an average of 4.4 stars, which places the show in a mid-sized listener band. Listener figures are not published; based on these signals, estimated downloads are 5,000 to 25,000 per episode, and the audience is likely older and UK-based, though this is an estimate. No sponsors were seen in the feed.
A host-read mid-roll would be an unusual fit for a public broadcaster, so any commercial approach should be checked first. Estimated rates of about $90 to $625 per episode apply to a standard host-read placement, and the audience suits premium book-related brands.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bookclub can edit or remove this page at any time.
Questions about Bookclub
How much does Bookclub charge for a podcast sponsorship?
Based on estimated downloads of 5,000 to 25,000 per episode, a host-read mid-roll would be roughly $90 to $625 per episode. As a BBC Radio 4 show, sponsorship availability should be confirmed before any booking.
What is Bookclub about?
Bookclub is a BBC Radio 4 podcast presented by James Naughtie, where readers interview acclaimed authors about their best-known novels. Episodes run about 28 minutes.
How do I contact Bookclub about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked, though a public broadcaster may not accept sponsorship.
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The Stackspodcast | booksbook club | 15k | – | $90–620 | 100 |
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