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BorgWarner (@borgwarnercorporate) is a US-based corporate channel from an automotive supplier making drivetrain, turbo and electrification products. It has about 26,800 subscribers and 145 videos, with a median of 390 views per video. Uploads are sporadic, with none in the last 365 days. Rates are not applicable for sponsored work.

Why brands book BorgWarner

Corporate automotive supplier channel with a sizable subscriber base but low current reach

  • About 26,800 subscribers across 145 videos
  • Median video views sit at 390, so organic reach is limited
  • Content is corporate and employer-branded, not creator-led
Best forB2B automotive awarenessemployer branding campaigns
Watch forBrand-owned corporate channel; it is not a creator and is unlikely to accept third-party integrations.

Brand fit report

Content

Topics, IAB taxonomy
Automotive60%
Business25%
Careers15%
Formats
corporate overview videos, employee testimonials, internship story interviews
Tone
corporate, informative
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 2 minutes

Audience

Commercial intent10/100
Comments asking for links, prices or where to buy
Sentiment60/100
Estimated from titles, descriptions and engagement
Engagement0.0%
Likes and comments per view on recent videos
Audience asks aboutwhat BorgWarner product does a specific vehicle usehow to apply for BorgWarner internshipswhat the eMobility transition involves
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
45%women
55%men
Countries
🇺🇸 United States30%
🇧🇷 Brazil15%
🇵🇹 Portugal15%
🇮🇳 India10%
LanguagesEnglish 100%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Corporate videos on automotive technology and careers with no flagged titles.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube27k3900
Instagram–––

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers2 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform5 / 20

Recent videos

Last three uploads, latest 581 days ago.

We are a global product leader for over 130 years, delivering innovative and sustainable mobility solutions for the vehicle market. Guided by our commitment to inclusion, integrity, excellence, responsibility and collaboration—and our pledge to reach carbon neutrality by 2035—we’re leading the automotive industry to a future that is cleaner, healthier and safer for all. Follow BorgWarner on social! https://www.linkedin.com/company/borgwarner/ https://www.facebook.com/BorgWarnerInc/ https://www.instagram.com/borgwarnerofficial/
BorgWarner's own profile description on YouTube

Are you BorgWarner? Claim or remove this profile.

About BorgWarner

BorgWarner's YouTube channel, @borgwarnercorporate, is run by the automotive supplier itself rather than an independent creator. It posts corporate overview videos, product explainers on electric drivetrain and battery systems, facility showcases and employee career stories, mostly under two minutes. Viewers are likely a mix of automotive industry professionals, prospective employees and students, based on the content and the subscriber base, though this is an estimate.

Median views are 390 per video, with a few product videos reaching several hundred thousand views. Uploads have stopped over the past year. Sponsored integration pricing does not apply, since no creator-led sponsorships appear in the channel. Brands looking for a creator partnership should look elsewhere; this channel may suit B2B suppliers looking to reach automotive professionals.

Written from BorgWarner's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BorgWarner can edit or remove this page at any time.

Questions about BorgWarner

How much does BorgWarner charge for a sponsored video?

BorgWarner's channel is run by the company itself and shows no sponsored content, so no creator rate applies. Sponsored integration pricing is calculated per video from median views, which for this channel are 390, but the owner is a corporate brand rather than an independent creator.

What does BorgWarner post about on YouTube?

The channel posts corporate overview videos, electric drivetrain and battery product explainers, facility tours, and employee career and internship stories. Most videos run under two minutes. Uploads have slowed considerably over the past year.

How do I contact BorgWarner for a brand deal?

Contact details unlock on Starbooked for $0.80. This channel is a corporate account, so partnership requests are usually handled by the company's marketing team rather than a creator. Boosted creators can be booked through Starbooked, but this channel is not a creator profile.