ПРОФЕССИОНАЛЬНЫЕ ГРАВЕРЫ И РАСХОДНИКИ
Bormash (@bormash) is a Russian channel run by the Bormash online shop for jewelry and engraving tools, based in Moscow. It posts short product clips and tool demos with about 2,130 subscribers and median views of around 450. Uploads run roughly 17 per quarter, mostly vertical Shorts. Sponsored integrations are estimated at $150 to $250 per video.
Russian jewelry-tool channel with a shop-linked audience for rotary tool and disc brands
- Median views of about 450 across 212 uploads, with recent Shorts reaching 1,000 to 2,000 views
- Roughly 17 uploads in the last 90 days, giving steady visibility for a product launch
- Estimated $150 to $250 per video, about $20 to $35 CPM on long-form equivalents versus $10 to $30 for paid ads
Brand fit report
Content
- Formats
- short product demo, tool test clip, promotional short
- Tone
- promotional, technical
- Language
- Russian
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 30 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- rotary tools, engraving tools, consumables
- Affiliate links
- No
The channel promotes its own Bormash and TORNADOTOOL products in titles such as 'TORNADOTOOL и точка'; no third-party sponsorship disclosures found in the last 50 videos.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is tool demonstrations and product clips with no flagged themes; the video 'Дети' is a short clip with no concerning content in its metadata.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.1k | 448 | 17 |
Benchmark score: 44 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Гравер спас · 1.3k views
▶Если мастер дело знает, Торнадотул он выбирает! · 16 views
▶С4 В ДЕЛЕ: КОГДА БЫТОВОЙ ГРАВЁР УЖЕ СДАЁТСЯ 🔥 · 41 viewsLast three uploads, latest 1 days ago.
БОРМАШ - Бормашины и Расходники https://dzen.ru/bormashcom В интернет-магазине bormash.com представлен хороший ассортимент ювелирного оборудования и инструмента, как для начинающих ювелиров, так и для профессионалов. В интернет-магазине также представлены аксессуары для удобной работы - очки бинокулярные, линзы с подсветкой, лупы и тд. Большой выбор расходных материалов - боры, фрезы, борфрезы, алмазные и шлифовальные диски. Удобная доставка как по Москве, так и по всей России. У нас имеется: ★ Граверы ★ Микродрели ★ Бормашины Профиль ★ Бормашины Tornadotool ★ Расходные материалы ★ Ручной ин
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About ПРОФЕССИОНАЛЬНЫЕ ГРАВЕРЫ И РАСХОДНИКИ
Bormash is a Russian YouTube channel operated alongside the bormash.com online shop, which sells jewelry and engraving equipment, rotary tools, burs, and diamond discs. The channel posts very short vertical clips, mostly under 30 seconds, showing tool demonstrations and product comparisons. Most content is promotional and focused on the company's own TORNADOTOOL and Bormash lines, and it appears to be a catalogue-style presence rather than a creator-led show. Context from the channel's linked site describes the shop's range, which includes engravers, micro drills, and workshop accessories, but the audience profile here is an estimate.
The channel has about 2,130 subscribers and a median of roughly 450 views per video, with a few clips reaching over 1,000 views. Uploads are frequent, around 17 in the last 90 days, and nearly two-thirds are Shorts. Viewers are likely hobbyists and working jewelers in Russia who compare tools and consumables before buying.
For brands, a sponsored integration is estimated at $150 to $250 per video, which works out to about $20 to $35 per 1,000 median views on long-form terms, compared with the $10 to $30 CPM typical of paid ads. This channel suits toolmakers and consumables suppliers targeting Russian-speaking craft buyers.
Written from ПРОФЕССИОНАЛЬНЫЕ ГРАВЕРЫ И РАСХОДНИКИ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. ПРОФЕССИОНАЛЬНЫЕ ГРАВЕРЫ И РАСХОДНИКИ can edit or remove this page at any time.
Questions about ПРОФЕССИОНАЛЬНЫЕ
How much does Bormash charge for a sponsored video?
Bormash's estimated sponsored rate is $150 to $250 per video, based on median Shorts views of about 450 and a short-form rate of $4 to $8 per 1,000 views. Exact pricing is not published, so confirm terms directly with the channel's team.
What does Bormash post about on YouTube?
Bormash posts very short tool demonstrations and product clips about rotary engravers, micro drills, and diamond cutting discs. Most videos are under 30 seconds and feature the company's own TORNADOTOOL and Bormash products, in Russian.
How do I contact Bormash for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked directly. The channel also lists a business email in its public profile.
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