Starbooked

Borrowed & Returned, from Brooklyn Public Library, examines what readers have borrowed in the past and what they read now, through conversations with authors, librarians and readers. It has 125 episodes, released roughly every seven days, typically 20 to 27 minutes long. Estimated downloads are 1,000 to 3,000 per episode, with a rate of $40 to $90 per episode.

Why brands sponsor Borrowed & Returned

A library-produced book podcast with 193 Apple ratings averaging 4.7 stars

  • Apple Podcasts shows 193 ratings averaging 4.7 out of 5, with 171 five-star reviews
  • Weekly episodes of 20 to 27 minutes feature established authors such as Jacqueline Woodson and Sandra Cisneros
  • Recent series earned a Peabody nomination and a Webby Award for 'Borrowed and Banned'
Best forbook publishersliteracy and education brandsindependent bookstores
Watch forThe publisher is a public library, so commercial sponsorship may be restricted and the audience is niche.

Brand fit report

Content

Topics, IAB taxonomy
Books and Literature70%
Society & Culture20%
Arts & Entertainment10%
Formats
interview, narrative, archival retrospective
Tone
reflective, informative
Language
English
Production
Studio production
Typical length
20 to 27 minutes

Audience

Commercial intent5/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode1k–3k
Estimated, confidence 50%: 193 Apple Podcasts ratings (2,000 to 8,000 band), adjusted down for a bimonthly update cadence, a non-commercial institutional publisher and a Podcast Index popularity of 9 that is broad, and up slightly for the strong library-network distribution.
Audience asks aboutWhich books changed America and whyHow authors approach memory, identity and storytellingWhat libraries and librarians do for readers
Age
15%18-24
25%25-34
20%35-44
40%45+
Gender
60%women
40%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed. Corporate partnerships are described only on the library's website as a donor program.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicsmedium

Family friendly
Episodes discuss censorship, Malcolm X and historical racism, such as 'Borrowed and Banned' and 'On Reading The Autobiography of Malcolm X in Prison', but the content is educational rather than sensational.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 11 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks7 / 30
Reach Estimated downloads per episode, 20k is full marks2 / 20

Recent episodes

Last six episodes from the show's feed, latest 74 days ago, a new one about every 7 days.

Brooklyn Public Library is full of stories. Borrowed brings the best of them to you. Current podcast series: Borrowed & Returned is a new podcast series that examines what our reading public borrowed in the past, and what we’re all reading now. In conversations with library workers, authors and readers across the country, we’ll return to the books that changed us, and changed America, too.…
Borrowed & Returned's own show description from the podcast feed

Do you make Borrowed & Returned? Claim or remove this page.

About Borrowed & Returned

Borrowed & Returned is a podcast from Brooklyn Public Library that examines what readers have borrowed in the past and what they are reading now. Through conversations with library workers, authors and readers across the country, the show revisits books that changed individuals and American culture. The feed lists 125 episodes, with a release frequency of roughly every seven days and median episodes of about 24 minutes.

The library's website describes the show as part of its wider podcast line, which includes the Peabody-nominated series Borrowed and Banned, an Anthem Award-winning narrative podcast, and the new Borrowed & Returned series. Apple Podcasts shows 193 ratings with an average of 4.7 out of 5. Listener figures are not published; based on these signals, the show is estimated at 1,000 to 3,000 downloads per episode, and this is an estimate only.

No sponsors appear in the feed. The show may suit book publishers, literacy-focused brands and independent bookstores. Based on an estimated 1,000 to 3,000 downloads per episode, a host-read spot is estimated at $40 to $90 per episode, subject to the publisher's policies on commercial partnerships.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Borrowed & Returned can edit or remove this page at any time.

Questions about Borrowed & Returned

How much does Borrowed & Returned charge for a podcast sponsorship?

Based on an estimated 1,000 to 3,000 downloads per episode, a host-read mid-roll is estimated at $40 to $90. Rates are not published and depend on the library's policies on sponsorship.

What is Borrowed & Returned about?

Borrowed & Returned, from Brooklyn Public Library, explores the books that shaped readers and America, through conversations with authors, librarians and readers about literature and memory.

How do I contact Borrowed & Returned about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.

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