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Boss Machinery B.V.

@bossmachinery · NL · NL

Boss Machinery B.V. (@bossmachinery) is a Netherlands-based second-hand heavy equipment dealer with about 9,000 subscribers and roughly 190 median views per video. It posts about 50 listing videos a year, mostly walkarounds of excavators, wheel loaders, dumpers and screeners. Rates run about $150 to $250 per video.

Why brands book Boss

Dutch heavy equipment dealer with a steady 50-video-a-year listing feed

  • About 9,000 subscribers and a 3.3 million lifetime view base
  • Median of 190 views per video, with listings reaching audiences in NL and BE
  • Posts about 50 videos a year, so equipment brands get frequent placements
Best forequipment rental and parts suppliersindustrial financing and insurancemachinery accessories brands
Watch forMedian views are low, so the buyer pays for a niche B2B audience rather than broad reach.

Brand fit report

Content

Topics, IAB taxonomy
Vehicles70%
Business and Finance30%
Formats
equipment walkaround, machine listing video, inventory showcase
Tone
informational, straightforward
Language
Dutch
On camera
No, voiceover and b-roll
Production
Phone, natural light
Typical length
3 to 6 minutes

Audience

Commercial intent85/100
Comments asking for links, prices or where to buy
Sentiment50/100
Positive share of 50 comments
Engagement2.1%
Likes and comments per view on recent videos
Audience asks aboutmachine specifications and hoursprice and availability of a specific unityear and condition of the equipment
Age
5%18-24
20%25-34
35%35-44
40%45+
Gender
10%women
90%men
Countries
Netherlands60%
🇧🇪 Belgium10%
🇩🇪 Germany10%
🇬🇧 United Kingdom5%
LanguagesDutch 55%English 45%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
None yet
Affiliate links
No

No sponsorship disclosures found in the last 50 videos

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Equipment listing titles and descriptions contain no concerning content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube9k19050

Benchmark score: 34 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers3 / 50
Activity Uploads in the last 90 days30 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 2 days ago.

Boss Machinery B.V. from The Netherlands is a second hand trading company in heavy machinery equipment like excavators, wheelloaders, bulldozers, graders, dumpers, trucks, generators and many more machines. To see all the equipment we have in stock at the moment, please check our website www.bossmachinery.nl Boss Machinery B.V. Eindhovensebaan 3 5505 JA Veldhoven The Netherlands +31(0)402532245 info@bossmachinery.nl www.bossmachinery.nl
Boss Machinery B.V.'s own profile description on YouTube

Are you Boss Machinery B.V.? Claim or remove this profile.

About Boss Machinery B.V.

Boss Machinery B.V. is a second-hand heavy equipment trading company based in Veldhoven, the Netherlands. Its YouTube channel, @bossmachinery, posts walkaround videos of the machines it has in stock, including excavators, wheel loaders, bulldozers, dumpers, screeners, forklifts and generators. Uploads run at roughly 50 videos a year, most under six minutes, with dealer contact details and listing links in each description.

The audience is likely small and specialized, made up mostly of contractors, equipment buyers and dealers in the Netherlands and neighboring countries. These viewer estimates are inferred from content and language data rather than channel analytics. Median views sit near 190 per video, with the strongest uploads reaching just over a thousand.

This channel suits brands selling to construction and industrial buyers, such as equipment financing, parts, rental and insurance. Estimated sponsored rates are $150 to $250 per video, which compares with a typical paid ad CPM of $10 to $30.

Written from Boss Machinery B.V.'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Boss Machinery B.V. can edit or remove this page at any time.

Questions about Boss

How much does Boss Machinery B.V. charge for a sponsored video?

Based on the channel's median of about 190 views, a sponsored video is estimated at $150 to $250 per video. That is a CPM of $20 to $35 per 1,000 views, which is higher than typical paid ad CPMs of $10 to $30. Rates are estimates and are not published by the creator.

What does Boss Machinery B.V. post about on YouTube?

The channel posts walkaround videos of second-hand heavy machinery in stock, including excavators, wheel loaders, bulldozers, dumpers and generators. Videos are usually three to six minutes long and link to the dealer's website for full specifications and pricing.

How do I contact Boss Machinery B.V. for a brand deal?

Contact details are unlocked on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so you can request a deal without reaching out separately.

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