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Bourbon in The Back Room

Hosted by Vincent Sheheen, Joel Lourie

Bourbon in The Back Room is hosted by former state senators Vincent Sheheen and Joel Lourie, covering South Carolina politics, legislation and state connections. The show has 172 episodes, released roughly every eight days, with a median length of about 53 minutes. Estimated downloads are 5,000 to 25,000 per episode, with a rate of $90 to $625 per episode.

Why brands sponsor Bourbon in The Back Room

Reach South Carolina political insiders through long-running weekly conversations with former state senators

  • 172 episodes with interviews of candidates, officeholders and analysts across South Carolina
  • Live episodes recorded at events, including university and city venues
  • Regular listener engagement with statewide election and legislative topics
Best forregional brands targeting South Carolina professionalscivic and public affairs campaignsfinancial and business services serving state audiences
Watch forPolitical audience and a high political-content rating mean brands need neutral, non-partisan messaging.

Brand fit report

Content

Topics, IAB taxonomy
Politics70%
News15%
Government10%
History5%
Formats
co-hosted banter, interview, live event recording
Tone
candid, analytical
Language
English
Production
Clean, edited audio
Typical length
35 to 55 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 60%: 200 Apple ratings places the show in the 5,000 to 25,000 band, shifted for an update cadence of weekly and a show older than two years; 172 episodes and a Podcast Index popularity of 9 support the range.
Audience asks aboutHow state laws affecting daily life get madeWhere South Carolina candidates stand in statewide racesWhat happens behind the scenes in state politics
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
40%women
60%men
Countries
🇺🇸 United States95%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
None yet
Categories promoted
None yet
Affiliate links
Yes

A funding link labelled 'Support this Podcast' points to the Buzzsprout support page, but no sponsor mentions found in the feed.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicshigh

Family friendly
Explicit flag is set in the feed, but recent titles are political interviews and election coverage with no visible profanity or adult content; political content is the main consideration.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 5 days ago, a new one about every 8 days.

An inside look at politics with Senators Sheheen and Lourie. Get a behind-the-scenes look at the important, fun, and sometimes weird world of South Carolina Politics. Learn how the laws that impact your life every day get made and find a unique perspective on connections around the state!
Bourbon in The Back Room's own show description from the podcast feed

Do you make Bourbon in The Back Room? Claim or remove this page.

About Bourbon in The Back Room

Bourbon in The Back Room is a South Carolina politics podcast hosted by Vincent Sheheen and Joel Lourie, two former state senators, according to the show's feed and website. Each episode features interviews with candidates, officeholders, and analysts, along with live recordings, and the show has released 172 episodes at a cadence of about one every eight days. A typical episode runs about 53 minutes, and the Apple Podcasts listing shows 200 ratings with a 4.8 average.

Listeners are estimated, not measured, to number roughly 5,000 to 25,000 per episode, with an audience skewing toward adults aged 35 and older in the United States. The feed shows no visible sponsors in its recent episodes, though it includes a 'Support this Podcast' funding link. The show is best suited to brands serving South Carolina professionals and civic campaigns.

Sponsorship is estimated at $90 to $625 per host-read episode, based on the show's estimated download range. Sponsors who want a neutral, politically aware environment in South Carolina may find this a fit.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bourbon in The Back Room can edit or remove this page at any time.

Questions about Bourbon in The Back Room

How much does Bourbon in The Back Room charge for a podcast sponsorship?

Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll ad is estimated at $90 to $625 per episode. Rates are estimates derived from listener signals, not a published price.

What is Bourbon in The Back Room about?

It is a South Carolina politics podcast hosted by former state senators Vincent Sheheen and Joel Lourie, featuring interviews with candidates, officeholders and analysts, plus live episodes.

How do I contact Bourbon in The Back Room about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.