The Brand You Podcast, hosted by Mike Kim, covers personal branding, marketing, copywriting, consulting and coaching for independent experts. With 511 episodes since 2014 and a weekly cadence, episodes run about 11 to 12 minutes at the median. Estimated downloads are 2,000 to 8,000 per episode, implying a rate of about $40 to $200 per episode.
Reach independent coaches and consultants during a weekly, practical marketing show
- Over 500 episodes since 2014 give a long, searchable back catalogue
- Apple Podcasts shows 254 ratings averaging 4.9 stars
- Listeners are business owners who buy services, positioned around personal branding
Brand fit report
Content
- Formats
- solo monologue, interview, co-hosted banter
- Tone
- practical, reflective
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 5 to 25 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- own books and programs (Mike Kim's You Are the Brand, masterminds, advisory)
- Affiliate links
- No
No sponsor mentions found in the feed; episode #19 promotes the host's own free Idea-to-IP Assessment, and the website lists his book, speaking and advisory services.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover business strategy and AI, with no explicit flag or sensitive content noted.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | mikekim.com |
| Apple Podcasts | podcasts.apple.com/podcast/id828811790 |
| RSS feed | mikekim.libsyn.com/rss |
Benchmark score: 15 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| [#53] I've Written My Newsletter for One Straight Year, Here are 12 Th | 2026-10-06 | 20 min |
| [#37] Is Your Messaging a Bit Bland? Here's a Quick Fix | 2026-06-11 | 16 min |
| [#35] Attract, Nurture, And Then? Almost Everyone Gets This Wrong | 2026-05-28 | 5 min |
| [#34] Wasted, Spent, Offered: A Frame for Anyone in the Business of He | 2026-05-21 | 4 min |
| [#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn | 2026-05-14 | 21 min |
| [#32] What You're Calling an Identity Crisis Might Be an Evolution | 2026-05-07 | 12 min |
Last six episodes from the show's feed, latest 13 days ago, a new one about every 7 days.
The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall…
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About Brand You Personal Branding
The Brand You Podcast, hosted by Mike Kim, covers personal branding, marketing, copywriting, consulting and coaching for independent experts. According to the feed and the website at mikekim.com, the show has published 511 episodes since September 2014, releasing weekly with a median episode length of about 11 minutes. Host Mike Kim is described on his website as a business strategist and the author of the Wall Street Journal and USA Today bestseller You Are the Brand.
Apple Podcasts lists 254 ratings with an average of 4.9 stars. Listeners are likely coaches, consultants and small business owners; this audience profile is an estimate and not published data. Estimated downloads are 2,000 to 8,000 per episode, and the show carries no visible sponsors in the feed.
A host-read mid-roll would cost roughly $40 to $200 per episode based on that estimate. The show suits software or services aimed at independent professionals who build businesses around their expertise. Sources: the RSS feed, mikekim.com and Apple Podcasts.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Brand You Personal Branding can edit or remove this page at any time.
Questions about Brand You Personal Branding
How much does The Brand You Podcast charge for a podcast sponsorship?
Based on estimated downloads of 2,000 to 8,000 per episode, a host-read mid-roll would cost roughly $40 to $200. Exact rates are set by the show and are not published in the feed.
What is The Brand You Podcast about?
The show covers personal branding, marketing, copywriting, consulting and coaching for independent experts. Episodes blend strategy with practical tips and run about 11 minutes at the median.
How do I contact The Brand You Podcast about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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