Brian's Toys (@brianstoys), a US-based Star Wars and vintage toy collectibles business run by Brian Semling, has about 1,900 subscribers and a median of roughly 670 views per video. It posts sporadically, with mostly short-form clips. Sponsored integration rate: $150 to $250 per video.
Reach Star Wars collectors with a store that buys and sells vintage figures
- Median of about 670 views per video across 89 uploads, with a few outliers above 40,000 views.
- Roughly 1,900 subscribers, concentrated in collectors shopping for Star Wars and vintage toys.
- Short 30 to 60 second clips suit quick product spotlights and limited-time promotions.
Brand fit report
Content
- Formats
- short-form product showcases, appraisal-style collectible reviews, store promotion clips
- Tone
- informational, enthusiastic
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- collectible toys, toy resale services
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; several videos are self-promotional calls to sell toys to the brianstoys.com store, which are not third-party sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is toy appraisal and collecting with no concerning material; a Star Wars and wrestling collectibles clip is typical of the channel.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.9k | 670 | 0 |
Benchmark score: 45 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Are You Ready to Sell Your Toys? The Sell My Toys app makes · 2.2k views
▶Are You Ready to Sell Your Toys? The Sell My Toys app makes · 1.2M views
▶1984 Kenner Star Wars Complete Set of 62 Collector Coins #st · 524 viewsLast three uploads, latest 1401 days ago.
Brian's Toys, a family business since 1994, is the name that you can trust in Star Wars toy collecting. We offer the world's largest selection of Star Wars toys and Star Wars collectibles. Products come in (and sell out) every day. Sign up for our email newsletter (on the right hand side of the brianstoys.com homepage) to see all of our weekly updates of modern and vintage Star Wars toys. We also buy Star Wars toys! To maintain the world's largest selection of Star Wars toys, we are always buying Star Wars toys and paying top dollar for everything from vintage Star Wars toys to Hasbro Star
About BriansToys
Brian's Toys is a YouTube channel run by Brian Semling under the handle @brianstoys, tied to a family toy business that has operated since 1994 according to its channel description. The channel posts short-form videos of vintage Star Wars figures, Barbie dolls, wrestling figures and Ninja Turtles toys, often graded or appraised, along with calls to sell collections to the store. Uploads have slowed, with none in the last year.
The audience is estimated, not measured, and likely skews toward US collectors aged 35 and up who follow Star Wars and vintage toy markets. Median views sit near 670 per video, with rare spikes well above that.
Sponsored integrations are estimated at $150 to $250 per video, which works out to a CPM of roughly $220 to $370 per 1,000 median views. That is well above the $10 typical for paid ads, so a brand should book this channel only for niche collector reach. Toy retailers and resale services are the best fit.
Written from BriansToys's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BriansToys can edit or remove this page at any time.
Questions about BriansToys
How much does Brian's Toys charge for a sponsored video?
Estimated rates are $150 to $250 per video, based on median views of about 670 and short-form content. This is a range estimate from channel metrics, not a published rate. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.
What does Brian's Toys post about on YouTube?
The channel posts short videos about vintage Star Wars figures, Barbie dolls, wrestling collectibles and Ninja Turtles toys. Many clips appraise or grade figures and promote the brianstoys.com store as a place to sell collections.
How do I contact Brian's Toys for a brand deal?
Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked. The channel description lists business email addresses for sales and buying inquiries, which you can use after unlocking.
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