Starbooked

Bronwyn

Podcast · www.theaustralian.com.au · AU · EN
Hosted by Hedley Thomas

Bronwyn is a true crime serial from The Australian, produced by the team behind The Teacher's Pet and hosted by Hedley Thomas. It investigates the 31-year-old disappearance of Bronwyn Winfield from Lennox Head. The show has 45 episodes released on a roughly weekly, series-based cadence, typically 55 to 65 minutes long. Estimated downloads are 25,000 to 80,000 per episode, with a host-read rate of about $450 to $2,000 per episode.

Why brands sponsor Bronwyn

Long-form Australian true crime from a major news publisher, with strong listener loyalty

  • Apple Podcasts shows 220 ratings with a 4.7 average, most of them five stars.
  • Episodes run roughly 55 to 65 minutes, giving host-read spots a long, attentive listen.
  • Series-based investigative format from The Australian, with a companion site and maps and timelines.
Best forPremium consumer brands targeting 25 to 54 year old AustraliansSubscription and streaming services
Watch forHighly sensitive subject matter; sponsors should avoid tone-deaf creative and confirm placement with the publisher.

Brand fit report

Content

Topics, IAB taxonomy
True Crime90%
News10%
Formats
narrative, investigative serial, interview
Tone
serious, investigative
Language
English
Production
Studio production
Typical length
55 to 65 minutes

Audience

Commercial intent15/100
Comments asking for links, prices or where to buy
Sentiment65/100
Estimated from titles, descriptions and engagement
Est. downloads per episode25k–80k
Estimated, confidence 60%: 220 Apple ratings (band of 5,000 to 25,000 bumped up to 25,000 to 80,000 for a major publisher and high Podcast Index popularity), a 2024 launch shifted one band up, and a major news brand with a paywall tier.
Audience asks aboutWhat happened to Bronwyn Winfield?Is Jon Winfield responsible for her disappearance?What new evidence has emerged in the case?
Age
12%18-24
24%25-34
26%35-44
38%45+
Gender
58%women
42%men
Countries
🇦🇺 Australia85%
New Zealand5%
🇬🇧 United Kingdom4%
🇺🇸 United States6%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
The Australian
Categories promoted
None yet
Affiliate links
No

No sponsor mentions found in the feed; the description promotes subscriptions to The Australian and a companion website, which is first-party promotion.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencemedium
Politicslow

Covers a homicide-style disappearance and a poisoning case ("The Poisoned Wife"), so violence content is present but handled as journalism.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 7 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence0 / 50
Activity Episodes in the last 90 days, weekly is full marks2 / 30
Reach Estimated downloads per episode, 20k is full marks20 / 20

Recent episodes

Last six episodes from the show's feed, latest 36 days ago, a new one about every 7 days.

The Teacher’s Pet creator Hedley Thomas returns with a new podcast investigation for The Australian. Bronwyn Winfield disappeared 31 years ago from the idyllic surf town of Lennox Head. She was a devoted mother of two little girls, and was going through a painful separation from her husband, Jon Winfield. Jon Winfield has always maintained Bronwyn just went away and denies any wrongdoing.…
Bronwyn's own show description from the podcast feed

Do you make Bronwyn? Claim or remove this page.

About Bronwyn

Bronwyn is a true crime podcast from The Australian, hosted by Hedley Thomas, the creator of The Teacher's Pet. It investigates the disappearance of Bronwyn Winfield from Lennox Head 31 years ago, and the feed and the show's description say the series is built around interviews, documents and reporting on the case. The show has 45 episodes in its feed, released roughly weekly in series format, with episodes typically running 55 to 65 minutes.

The Apple Podcasts listing shows 220 ratings with a 4.7 average, and listed since May 2024. These are the strongest signals for audience size. Based on those ratings and the publisher's reach, listener estimates are roughly 25,000 to 80,000 downloads per episode (an estimate, not a published figure). The audience skews toward adults aged 35 and over and is concentrated in Australia.

The feed shows no third-party sponsors; promotion is for The Australian's subscriptions and the show's own site. Estimated rate is roughly $450 to $2,000 per host-read episode spot, suited to premium brands seeking an engaged Australian true crime audience.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Bronwyn can edit or remove this page at any time.

Questions about Bronwyn

How much does Bronwyn charge for a podcast sponsorship?

Estimated host-read rates are roughly $450 to $2,000 per episode, based on an estimated 25,000 to 80,000 downloads per episode at $18 to $25 per thousand. Exact rates depend on placement and terms.

What is Bronwyn about?

Bronwyn is an investigative true crime series from The Australian, hosted by Hedley Thomas, about the 31-year-old disappearance of Bronwyn Winfield from Lennox Head in New South Wales.

How do I contact Bronwyn about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80, and boosted shows can be booked through Starbooked.

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