Heath Hippel (@buggsfishing) is a fishing lure designer and tackle owner in Magnolia, Texas, USA, who makes hand-tied jig lures and teaches viewers to tie their own. His channel has about 2,460 subscribers and a median of roughly 721 views per video, with near-zero uploads in the past year. Rates run $20 to $35 per 1,000 median views, or about $150 to $250 per video.
Saltwater fishing lure maker with a loyal, tackle-buying niche audience
- Median of about 721 views per video across 140 uploads
- Recent video titled Catch Buggs Fishing at Houston Fishing Show drew 627 views
- Top video on bonefish rod choice reached 5,415 views
Brand fit report
Content
- Formats
- product update videos, how-to tying tutorials, short fishing clips
- Tone
- informal, practical
- Language
- English
- On camera
- Yes, talking head
- Production
- Phone, natural light
- Typical length
- 4 to 8 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- fishing lures, fishing tackle
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos; the channel promotes its own lures and website.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles are fishing product updates and tutorials with no flagged content; hunting-adjacent fish harvest is common in the niche but none is flagged.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 2.5k | 721 | 0 |
Benchmark score: 37 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Catch Buggs Fishing at Houston Fishing Show 2023 · 627 views
▶New Trout Thumper | How to Replace Tails on Buggs Fishing Lu · 1.6k views
▶TWEAKING 2nd Gen. Trout Thumper | Confessions of a TWEAKER: · 587 viewsLast three uploads, latest 1332 days ago.
This is the OFFICIAL CHANNEL of Buggs Fishing Lures. We design fishing lures or jigs that are tied like flies, with traditional fly tying materials, to catch just about anything that swims in saltwater AND in freshwater. If YOU want to learn how to tie your own lures WELL... you came to the right spot! We LOVE to teach you how to TIE YOUR OWN so you can experience the joy of catching fish on something you tied yourself. Please let us know how we're doing! Tight Lines, Heath Hippel Owner an Founder, Buggs Fishing www.BuggsFishing.com heath@buggsfishing.com
About Heath Hippel
Heath Hippel runs the YouTube channel for Buggs Fishing Lures, a Texas tackle brand he founded in Magnolia. The channel posts product update videos, how-to tying tutorials and short fishing clips focused on hand-tied jig lures for saltwater and freshwater species such as redfish, trout, flounder and bonefish. The information here comes from the channel's public data and descriptions.
The audience is most likely anglers in the United States who tie their own lures or buy specialty tackle, although this is an estimate and not a verified breakdown. Typical videos draw around 721 median views, and uploads have largely stopped in the past year.
Brands considering this creator should expect a sponsored integration at roughly $150 to $250 per video, based on a CPM of $20 to $35 per 1,000 median views, compared with $10 to $30 CPM for paid ads. This channel suits tackle, rod and tying-material brands targeting saltwater anglers.
Written from Heath Hippel's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Heath Hippel can edit or remove this page at any time.
Questions about Heath
How much does Heath Hippel charge for a sponsored video?
Based on a rate of $20 to $35 per 1,000 median views, Heath Hippel's rate is roughly $150 to $250 per video. Rates are estimates derived from the channel's public median views and may vary with format and scope.
What does Heath Hippel post about on YouTube?
Heath Hippel posts about hand-tied fishing lures from Buggs Fishing, including product updates, how-to tying videos and short saltwater fishing clips. Most content focuses on redfish, trout, flounder, bonefish and similar inshore species.
How do I contact Heath Hippel for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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