Starbooked

Building & Beauty

@buildingandbeauty · US · EN

Kylie of @buildingandbeauty is a US-based DIY and home renovation creator with about 92,900 subscribers and a median of roughly 23,000 views per long-form video. She uploads about once a month and charges an estimated $500 to $800 per sponsored video, with a distinctive focus on family bedroom and living room makeovers.

Why brands book Building

Family-friendly makeover audience of 92,900 subscribers ready for home brands

  • Median of about 23,000 views per long-form video across the last 30 uploads
  • Christmas and living room makeover series regularly exceed 50,000 views
  • Sponsored videos already feature smart home, decor, and wellness brands with native integrations
Best forhome decor and furniture launchessmart home devicesseasonal holiday campaigns
Watch forUpload pace has slowed, with no uploads in the last 90 days; confirm the schedule before booking.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden70%
Hobbies & Interests20%
Lifestyle10%
Formats
long-form makeover series, shop-with-me hauls, short vlog-style clips
Tone
upbeat, personable
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
15 to 30 minutes

Audience

Commercial intent60/100
Comments asking for links, prices or where to buy
Sentiment85/100
Positive share of 30 comments
Engagement8.3%
Likes and comments per view on recent videos
Audience asks aboutwhere to buy the decor and furniture shownhow to do a specific DIY step such as trim or fireplace workbudget sources for makeover materials
Age
15%18-24
40%25-34
30%35-44
15%45+
Gender
80%women
20%men
Countries
🇺🇸 United States80%
LanguagesEnglish 100%

Commercial

40%of the last 50 videos were sponsored
Nativeproduct shown in use
Brands seen
LumeFlexispot
Categories promoted
smart home devices, home decor, home appliances, groceries and wellness, fashion, furniture
Affiliate links
Yes

The video 'Easy Smart Home Upgrade Under $100 | DESLOC D110 Plus Review & Install' opens with a sponsorship thank-you, and the 'Design Plans Revealed! Living Room Makeover!' description carries a Lume discount code.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
The recent videos are family-oriented home projects with no flagged titles or descriptions.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube93k23k0

Benchmark score: 50 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers31 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform19 / 20

Recent videos

Last three uploads, latest 416 days ago.

Welcome to Building & Beauty! My name is Kylie! I’m creating spaces I love with my own two hands and teaching you how to do the same! Let’s have some fun! My VLOG Channel: https://www.youtube.com/@everythingkylie Follow me on Instagram, TikTok, Pinterest, Facebook, LikeToKnowIt: @buildingandbeauty For Business Inquiries: buildingandbeauty@gmail.com
Building & Beauty 's own profile description on YouTube

Are you Building & Beauty ? Claim or remove this profile.

About Building & Beauty

Building & Beauty is the YouTube channel of Kylie, a US-based creator who documents DIY home renovations, bedroom makeovers, and decor shopping. The channel has about 92,900 subscribers and 309 videos, with long-form uploads typically running 15 to 30 minutes. Recent series include extreme living room makeovers and Christmas bedroom transformations for family members.

The audience is estimated to be mostly women aged 25 to 44 in the United States, and they tend to watch for project inspiration and product sources. Engagement is strong, with a like rate near 7.8 percent. Based on the median views of about 23,000 per long-form video, sponsored integrations are estimated at $500 to $800 per video, equal to a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads.

Brands in smart home, home decor, furniture, and wellness will find this channel a good fit for native integrations. Upload frequency has slowed recently, so brands should confirm timing before committing to a campaign.

Written from Building & Beauty 's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Building & Beauty can edit or remove this page at any time.

Questions about Building

How much does Kylie charge for a sponsored video?

Based on a median of about 23,000 views on long-form videos, the estimated rate is $500 to $800 per sponsored video. That is a CPM of $20 to $35 per 1,000 views, compared with $10 to $30 for typical paid ads. Final pricing is set by the creator.

What does Kylie post about on YouTube?

Kylie posts DIY home renovation and decor content, including living room and bedroom makeover series, fireplace projects, and shop-with-me decor hauls. Her videos are mostly 15 to 30 minutes long and feature her on camera.

How do I contact Kylie for a brand deal?

The business email is listed in the channel description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.

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