BuildTuff (@buildtuff), an Australian company channel from Australia, makes short how-to and product videos for its TuffBlock no-concrete deck foundation. About 28,400 subscribers and a median of about 1,800 views per video. Uploads roughly 2 per week, with rates of $150 to $250 per video.
Short, product-focused builds for home improvement brands.
- Median of 1,764 views per video across 243 uploads.
- Shorts make up 84% of recent output, with a median runtime of 30 seconds.
- About 25 uploads in the last 90 days, a steady publishing pace.
Brand fit report
Content
- Formats
- short vertical product demos, how-to build clips, customer project showcases
- Tone
- practical, promotional
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- deck foundation products, outdoor building products
- Affiliate links
- No
Recent videos promote the company's own TuffBlock product, such as 'Deck foundations shouldn't be this difficult.' and retailer links to Bunnings and Lowe's; these are self-promotion, not sponsorships.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Content is about deck and shed construction with no concerning material; 'Do You Need a Permit for a Floating Deck in Australia?' is a regulatory explainer.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 28k | 1.8k | 25 |
Benchmark score: 38 / 100
Public rule, same for everyone. How it works.
Recent videos
▶How to Build a Shed Foundation With Deck Blocks | TuffBlock · 290 views
▶Building a Shed Platform With TuffBlock | Real DIY Foundatio · 10k views
▶Deck Foundation Build | TuffBlock · 1.4k viewsLast three uploads, latest today.
BuildTuff engineers smarter alternatives to outdated building methods – cutting install time, reducing labour costs, and eliminating weak points in decks, sheds, and outdoor structures. Our flagship product, TuffBlock, has changed the way floating deck foundations are built. No digging. No concrete. No waiting. Just place, level, and build – trusted across 150,000+ real projects with a 25-year warranty and ICC-ES certification. On this channel you'll find real builds, honest how-to guides, and practical advice for DIYers and trade builders who want better results in less time. 🛒 Find TuffBl
About BuildTuff
BuildTuff is an Australian company channel that posts short videos about its TuffBlock deck foundation system, which the company says replaces dig-and-pour concrete footings. Recent uploads are mostly Shorts of 15 to 90 seconds, covering product demonstrations, weight comparisons, permit questions and customer project builds. The channel has about 28,400 subscribers and 10.3 million lifetime views, and publishes roughly two videos a week.
Viewers are most likely DIY homeowners, outdoor builders and trade builders in Australia and the United States, though this is an estimate. Median views are around 1,800 per video, which sits well below paid ad benchmarks. Sponsored integrations would cost $150 to $250 per video, which works out to roughly $85 to $140 CPM at that floor, compared with typical paid-ad CPMs of $10 to $30.
Brands in outdoor building, deck hardware or home improvement may find this channel useful for product-focused placements. It is less suited to creators seeking an independent voice.
Written from BuildTuff's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BuildTuff can edit or remove this page at any time.
Questions about BuildTuff
How much does BuildTuff charge for a sponsored video?
Based on its median of about 1,800 views and mostly Shorts output, a sponsored integration is estimated at $150 to $250 per video. That figure is the minimum applied under the rate rule. Final pricing depends on scope and usage rights.
What does BuildTuff post about on YouTube?
BuildTuff posts short videos about its TuffBlock deck foundation system, including product demos, weight comparisons, council permit questions and customer shed and deck projects. Most uploads run under 60 seconds and are aimed at DIY and trade builders.
How do I contact BuildTuff for a brand deal?
Contact details unlock on Starbooked for $0.80. The channel's public business email is listed in its dossier and can also be reached through Starbooked. Boosted creators can be booked directly through Starbooked.