Built to Sell Radio is hosted by John Warrillow, creator of The Value Builder System. The weekly show interviews entrepreneurs who recently sold their businesses about why they sold, what they did right and what mistakes they made. It has 576 episodes and typical episodes run about 55 minutes. Estimated downloads per episode are 5,000 to 25,000, with a rate of $90 to $625 per host-read mid-roll.
Reach business owners actively planning a sale, a high-intent professional audience
- 576 episodes since 2015 with a weekly release schedule and a 4.8 average rating from 213 Apple ratings
- Guests are founders who recently sold businesses, so listeners are owners weighing an exit
- Episodes run around 55 minutes, giving a host-read spot room for context and a clear offer
Brand fit report
Content
- Formats
- interview, narrative, solo monologue
- Tone
- instructive, candid
- Language
- English
- Production
- Clean, edited audio
- Typical length
- 40 to 65 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsor mentions found in the feed. The feed lists no funding links and the description names only the creator's own system.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Episode titles cover business sales, valuations and deal terms with no flagged content; the explicit flag is 0.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Where to listen
| Platform | Link |
|---|---|
| Website | builttosell.com/radio |
| Apple Podcasts | podcasts.apple.com/podcast/id1018988393 |
| RSS feed | builttosell.libsyn.com/rss |
Benchmark score: 84 / 100
Public rule, same for everyone. How it works.
Recent episodes
| Episode | Date | Length |
|---|---|---|
| Ep 568 Walked Away From $38M, Sold to Fiverr for $91M | 2026-10-16 | 58 min |
| Ep 567 Rejected at 4x, Sold for 8 Figures: The Growth Mistake That Nea | 2026-10-09 | 1 h 8 min |
| Ep 566 From "Unsellable" to $112M, a Bootstrapped Sale to Intertek | 2026-10-02 | 1 h 38 min |
| Ep 565 He 10X'd His Money in 3 Years With a Painting Franchise | 2026-09-25 | 48 min |
| Ep 564 7x on Paper. Break Even in Cash. Adam Spector on Staying in the | 2026-09-18 | 58 min |
| Ep 563 Heath Adams Said No to the Biggest Offer of His Life, Then Doub | 2026-09-11 | 1 h 13 min |
Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.
Built to Sell Radio is a weekly podcast for business owners interested in selling a business. Each week, we ask an entrepreneur who has recently sold a business why they decided to sell their business, what they did right and what mistakes they made through the process of exiting their business. Built to Sell Radio is the ultimate insider's guide to approaching the most important financial…
About Built to Sell Radio
Built to Sell Radio is a weekly business podcast hosted by John Warrillow, creator of The Value Builder System. Each episode interviews an entrepreneur who recently sold a business and asks why they sold, what they did right and what mistakes they made. The show has 576 episodes since July 2015, released weekly, with typical episodes around 55 minutes long, according to the RSS feed and the show's Apple Podcasts listing.
The Apple Podcasts listing shows 213 ratings with an average of 4.8 stars, and the feed is hosted on Libsyn. Listeners are estimated to be business owners and advisors considering an exit, with most estimated to be between 35 and 54 years old and to be based in the United States. These audience figures are estimates, not measured downloads.
The feed shows no sponsors and no funding links. Based on an estimated 5,000 to 25,000 downloads per episode, a host-read mid-roll would cost about $90 to $625 per episode, suited to business services, financial advisory and software brands reaching owners preparing to sell.
Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Built to Sell Radio can edit or remove this page at any time.
Questions about Built to Sell Radio
How much does Built to Sell Radio charge for a podcast sponsorship?
Built to Sell Radio's estimated rate is $90 to $625 per host-read mid-roll, based on an estimated 5,000 to 25,000 downloads per episode. Exact pricing depends on the show's current terms.
What is Built to Sell Radio about?
Built to Sell Radio is a weekly podcast where John Warrillow interviews entrepreneurs who recently sold their businesses. Episodes cover why they sold, what they did right and the mistakes they made.
How do I contact Built to Sell Radio about sponsoring an episode?
The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.
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