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Burpee Gardening

@burpeegardening · US · EN

Burpee Gardening (@burpeegardening), a US seed and plant company channel based in Pennsylvania, publishes gardening how-tos, seed starting tips and catalog content. It has about 51,800 subscribers and a median of roughly 1,600 views per video, with around 33 uploads a year, mostly Shorts. Estimated rate is $150 to $250 per video; brand integrations are rare.

Why brands book Burpee

Garden-focused audience with a 314,508-view Shorts hit from a seed starting video

  • About 51,800 subscribers and roughly 16.1 million lifetime views on the channel.
  • Median video earns about 1,593 views; the 90th percentile reaches about 6,034.
  • Strong fit for seed, bulb and plant brands given 33 uploads in the past year and a home gardening focus.
Best forseed and bulb brandsgarden tool and supply launches
Watch forMostly owned Burpee content with low sponsorship history, so integrations are untested.

Brand fit report

Content

Topics, IAB taxonomy
Home & Garden85%
Hobbies & Interests15%
Formats
short tutorial clips, step-by-step guides, behind-the-scenes farm footage
Tone
instructive, friendly
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for Shorts, 5 to 10 minutes for long-form guides

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment80/100
Estimated from titles, descriptions and engagement
Engagement0.3%
Likes and comments per view on recent videos
Audience asks aboutwhen to plant seeds indoors versus outdoorshow to save or overwinter bulbs and plantshow to protect plants from frost
Age
10%18-24
20%25-34
25%35-44
45%45+
Gender
60%women
40%men
Countries
🇺🇸 United States85%
LanguagesEnglish 100%

Commercial

2%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
seeds, live plants, garden supplies
Affiliate links
No

Recent uploads are owned product and catalog content from Burpee itself; no outside sponsorship disclosures were found in the last 50 videos.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles and descriptions cover seed starting, bulbs, and garden planning with no flagged content, including the America's 250th heirloom garden videos.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube52k1.6k4

Benchmark score: 18 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers4 / 50
Activity Uploads in the last 90 days4 / 30
Reach Followers on the main platform10 / 20

Recent videos

Last three uploads, latest 2 days ago.

Highest quality non-GMO seeds & plants 🌱 The first name in gardening 🍅 Celebrating 150 years 🌼 100% satisfaction guarantee 🙌 Pennsylvania, USA 📍
Burpee Gardening's own profile description on YouTube

Are you Burpee Gardening? Claim or remove this profile.

About Burpee Gardening

Burpee Gardening (@burpeegardening) is the YouTube channel of Burpee, the US seed and plant company based in Pennsylvania. The channel posts short gardening tutorials, seed starting tips, bulb planting guides and behind-the-scenes footage from the Fordhook Farm trial station, mostly as Shorts with a smaller share of longer guides. Most uploads are owned product and catalog content rather than third-party sponsorships.

The audience is estimated to be mostly US home gardeners, skewing toward older adults who garden as a hobby. Median views sit around 1,600 per video, with a few viral Shorts well above that. Rates are estimated at $150 to $250 per video, which comes to roughly $4 to $8 per 1,000 median views for Shorts. That is a range comparable to paid ad CPMs of $10 to $30 for a similar reach, which makes this channel attractive for low-cost trials.

Seed, bulb and plant brands that want a gardening-literate audience should consider booking this channel.

Written from Burpee Gardening's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Burpee Gardening can edit or remove this page at any time.

Questions about Burpee

How much does Burpee Gardening charge for a sponsored video?

Estimated rates are $150 to $250 per sponsored video, based on a median of about 1,593 views and Shorts-heavy uploads. Actual pricing depends on format and deliverables, so confirm directly with the channel.

What does Burpee Gardening post about on YouTube?

The channel posts gardening tutorials on seed starting, vegetable and flower planting, bulb care, and frost protection. It also shares catalog releases and behind-the-scenes footage from its Fordhook Farm trial station, mostly as short clips.

How do I contact Burpee Gardening for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for booking options.

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