Starbooked

Business of Machining

Hosted by John Grimsmo, John Saunders

Business of Machining, hosted by John Grimsmo of Grimsmo Knives and John Saunders of Saunders Machine Works, covers machining, shop operations, automation and entrepreneurship. The show has 469 episodes released roughly weekly, with typical episodes running about 50 minutes. Estimated downloads per episode are 5,000 to 25,000, with a suggested rate of $90 to $620 per host-read mid-roll ad.

Why brands sponsor Business of Machining

Engaged machinists and shop owners hearing about tools and automation weekly

  • 469 episodes released roughly every seven days since 2017
  • Apple Podcasts rating of 4.8 from 216 ratings, with 197 five-star reviews
  • Hosts run working machine and knife businesses and discuss equipment and automation in practice
Best forindustrial tooling and machine shop equipmentsoftware and automation services for small manufacturers
Watch forAudience is niche and skews toward working machinists and owners, so reach is narrower than general business shows.

Brand fit report

Content

Topics, IAB taxonomy
Business60%
Technology30%
Hobbies & Interests10%
Formats
co-hosted conversation, shop updates, trade show recap
Tone
candid, practical
Language
English
Production
Clean, edited audio
Typical length
40 to 55 minutes

Audience

Commercial intent45/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Est. downloads per episode5k–25k
Estimated, confidence 45%: 216 Apple ratings suggests the 200 to 1,000 band (5,000 to 25,000), supported by 469 episodes, weekly cadence, mid-length episodes and a 2017 start, with Podcast Index popularity 9 and no named sponsors.
Audience asks abouthow to run and grow a machine shopwhich automation tools and workflows work in real shopshow to handle hiring, mentors and business struggles
Age
10%18-24
30%25-34
30%35-44
30%45+
Gender
15%women
85%men
Countries
🇺🇸 United States75%
🇨🇦 Canada10%
🇬🇧 United Kingdom5%
LanguagesEnglish 100%

Commercial

0%of the last 20 episodes had a sponsor
None seenno sponsor mentions in the last 20 episodes
Brands seen
Grimsmo KnivesSaunders Machine Works
Categories promoted
knives, machining services
Affiliate links
No

No sponsor mentions found in the feed; hosts' own businesses are referenced in the description and episode titles such as 'Visiting SS Cadcam in Squamish BC'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Feed is not flagged explicit and recent titles cover shop operations, trade shows and automation with no concerning content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Where to listen

Benchmark score: 75 / 100

Public rule, same for everyone. How it works.

Consistency Latest episode within the usual cadence50 / 50
Activity Episodes in the last 90 days, weekly is full marks21 / 30
Reach Estimated downloads per episode, 20k is full marks15 / 20

Recent episodes

Last six episodes from the show's feed, latest 3 days ago, a new one about every 7 days.

John Grimsmo of Grimsmo Knives and John Saunders of Saunders Machine Works discuss their success, struggles, goals and more as machinists, business owners and entrepreneurs.
Business of Machining's own show description from the podcast feed

Do you make Business of Machining? Claim or remove this page.

About Business of Machining

Business of Machining is a long-running podcast hosted by John Grimsmo of Grimsmo Knives and John Saunders of Saunders Machine Works, according to the show's feed and Apple Podcasts listing. The show covers machining, shop operations, automation, entrepreneurship and the day-to-day struggles of running a manufacturing business. It has released 469 episodes since February 2017, with a roughly weekly cadence and typical episodes of about 50 minutes.

Apple Podcasts shows a 4.8 average rating from 216 ratings, and the feed carries no named sponsors. Based on rating volume and episode history, listener reach is estimated at 5,000 to 25,000 downloads per episode, a figure this profile estimates rather than a published number. The audience is likely working machinists, shop owners and manufacturing professionals.

Brands selling tooling, shop equipment or automation software to small manufacturers may find this show a fit. Based on the estimated audience, a host-read mid-roll is roughly $90 to $620 per episode.

Written from the show's public RSS feed, its Podcast Index listing and episode titles. Numbers updated 2026-10-19. Business of Machining can edit or remove this page at any time.

Questions about Business of Machining

How much does Business of Machining charge for a podcast sponsorship?

Estimated host-read mid-roll rates are about $90 to $620 per episode, based on an estimated 5,000 to 25,000 downloads per episode at $18 to $25 per 1,000. Final pricing depends on the sponsorship terms.

What is Business of Machining about?

Business of Machining covers machining, shop operations, automation and entrepreneurship. Hosts John Grimsmo and John Saunders discuss running manufacturing businesses in weekly conversations.

How do I contact Business of Machining about sponsoring an episode?

The show's contact email unlocks on Starbooked for $0.80. Boosted shows can also be booked through Starbooked.