Business Insider Africa
Business Insider Africa (@businessinsiderssa), a US-registered channel covering pan-African business, politics and society, has about 5,540 subscribers and a median of 162 views per video. It uploads rarely, roughly once a year recently, and suits sponsorships at $4 to $8 per 1,000 median views, about $150 to $250 per Short-heavy video.
Pan-African business and rent-market audience, booked at low per-view rates
- Median of 162 views per video across 30 recent uploads, with one 49,211-view Lagos rent explainer
- Rate range of $150 to $250 per video at the Shorts-heavy pricing rule
- Recent uploads cluster on Lagos rent, cocoa prices and African commodity markets
Brand fit report
Content
- Formats
- news explainers, short-form clips, interview excerpts
- Tone
- informative, urgent
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- under 60 seconds for most recent clips, with occasional 5 to 15 minute explainers
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Frequent coverage of political conflict, such as 'The DRC Crisis: Rwanda's Alleged Role and Global Backlash Explained', makes political content the main flag.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 5.5k | 162 | 0 |
Benchmark score: 5 / 100
Public rule, same for everyone. How it works.
Recent videos
▶The Untold Story of Natures Gentle Touch | Africa’s Haircare · 15k views
▶Gold Hits $3,000 – Here's What’s Driving the Surge & How to · 650 views
▶Oxfam Urges Bold Action for Women’s Leadership in Agricultur · 128 viewsLast three uploads, latest 220 days ago.
Business Insider Africa is the leading pan-African innovative business news provider. Follow us on Facebook, LinkedIn, Twitter, and Instagram 📩 businessinsider@pulse.ng
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About Business Insider Africa
Business Insider Africa (@businessinsiderssa) is a US-registered YouTube channel with about 5,540 subscribers and 108 uploads, focused on business, finance and political news across Africa. Its recent output includes short explainers on Lagos rent, cocoa futures, and the DRC conflict, with roughly half of uploads classed as Shorts. Audience estimates suggest a Nigeria-heavy, English-speaking viewership aged mostly 25 to 44.
The channel has no sponsorship disclosures in its recent videos and no detected brand partners. Its website pages were not available, so the brand's wider business activity is not confirmed here.
Brands should weigh the low median views against the rate. At $4 to $8 per 1,000 median views, a sponsored video costs about $150 to $250, which is a CPM of $4 to $8, below the $10 to $30 typical for paid ads. Fintech, real estate and African consumer brands looking for a niche business audience may find this worth testing.
Written from Business Insider Africa's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Business Insider Africa can edit or remove this page at any time.
Questions about Business
How much does Business Insider Africa charge for a sponsored video?
Based on a median of 162 views and the Shorts-heavy rate rule, a sponsored video is estimated at $150 to $250 per video. That works out to a CPM of about $4 to $8 per 1,000 views, below typical paid ad CPMs of $10 to $30.
What does Business Insider Africa post about on YouTube?
The channel posts business, finance and political explainers about Africa. Recent topics include Lagos rent prices, cocoa futures, the DRC conflict and African leadership speeches, mostly as short clips under a minute.
How do I contact Business Insider Africa for a brand deal?
Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked, so check the profile for boost status before sending a brief.
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Frontier Africa Reports@frontierafricareports · NG | african business newsenergy and commodities | 1.9k | 35 | $150–250 | 33 |
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