Starbooked

BUZZぴあ (@buzz_pia), a Japan-based channel run by the Korean entertainment magazine Korean Wave Pia (韓流ぴあ), posts Korean pop culture coverage with about 12,200 subscribers and a median of roughly 2,800 views per video. It uploads about 19 videos a year, and its rate is $150 to $250 per video.

Why brands book BUZZぴあ

Reach engaged Japanese K-pop and K-drama fans through a trusted magazine channel

  • About 12,200 subscribers and a median of 2,848 views per video
  • Audience is roughly 95 percent Japanese, with a skew toward women aged 25 to 34 (estimated)
  • Recent Shorts show strong engagement, such as 3,702 likes on a 16,656-view artist mini-interview
Best forK-pop and K-drama adjacent product launches in Japanbeauty and fashion tie-ins with Korean entertainment fans
Watch forSponsorship history is absent, so brands should expect a first-integration negotiation and a small view base.

Brand fit report

Content

Topics, IAB taxonomy
Music45%
Film20%
Entertainment35%
Formats
artist interviews, behind-the-scenes shoots, magazine series episodes
Tone
upbeat, informative
Language
Japanese
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
under 60 seconds for shorts, 30 to 40 minutes for long-form talks

Audience

Commercial intent20/100
Comments asking for links, prices or where to buy
Sentiment85/100
Estimated from titles, descriptions and engagement
Engagement5.8%
Likes and comments per view on recent videos
Audience asks aboutwhich new Korean releases or dramas to watchwhen and where artists will perform in Japanhow to get tickets for fan events
Age
20%18-24
40%25-34
25%35-44
15%45+
Gender
80%women
20%men
Countries
🇯🇵 Japan95%
🇰🇷 South Korea2%
Other3%
LanguagesJapanese 95%Korean 5%

Commercial

0%of the last 50 videos were sponsored
None seenno sponsored videos in the last 50
Brands seen
None yet
Categories promoted
entertainment events, publishing
Affiliate links
No

No sponsorship disclosures found in the last 50 videos; promotions are for its own magazine and concert partners.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Recent titles cover drama reviews, artist interviews and magazine shoots with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube12k2.8k6

Benchmark score: 38 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers29 / 50
Activity Uploads in the last 90 days6 / 30
Reach Followers on the main platform2 / 20

Recent videos

Last three uploads, latest 53 days ago.

HOTなアジアエンタメ情報をお届けするYouTubeチャンネル 【BUZZぴあ】 問い合わせはこちら hanryupiatube@pia.co.jp
BUZZぴあ's own profile description on YouTube

Are you BUZZぴあ? Claim or remove this profile.

About BUZZぴあ

BUZZぴあ (@buzz_pia) is the YouTube channel of Korean Wave Pia (韓流ぴあ), a Japanese Korean entertainment magazine, and it posts interviews, behind-the-scenes magazine shoots, drama commentary and artist reports. Most of its videos are short, with a mix of Shorts and longer roundtable talks, and the channel has published about 19 videos in the past year. The Starbooked profile reflects data from YouTube; the magazine link comes from the channel description.

Viewers are estimated to be mostly Japanese fans of Korean music and drama, with a skew toward women. Recent titles include artist mini-interviews and a long-running series hosted by Korean entertainment MC Furuya Masayuki (古家正亨). The channel has no disclosed sponsorships.

Brands in Japanese fashion, beauty or entertainment events may find a good fit for this audience. Using the Starbooked rate rule, a long-form integration typically costs $20 to $35 CPM, versus $10 to $30 CPM for paid ads, so the $150 to $250 per-video range is competitive for a niche Japanese fan audience.

Written from BUZZぴあ's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. BUZZぴあ can edit or remove this page at any time.

Questions about BUZZぴあ

How much does BUZZぴあ charge for a sponsored video?

Based on its median of about 2,848 views and the Starbooked rate rule, a sponsored integration is estimated at $150 to $250 per video. Final pricing depends on format and usage rights.

What does BUZZぴあ post about on YouTube?

It posts Korean entertainment content, including K-pop artist interviews, magazine photo-shoot behind-the-scenes clips, Korean drama commentary and event reports. Its audience is mainly Japanese fans of Korean culture.

How do I contact BUZZぴあ for a brand deal?

Contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly, so check the profile for the booking option.

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