AllMatters
AllMatters (@byallmatters), a Danish channel from Denmark, makes instructional and educational videos about reusable period care such as menstrual cups, discs and period underwear. It has about 38,700 subscribers, roughly 28,000 median views, and posts about once a year. Integrations are estimated at $150 to $250 per video.
Trusted reusable period-care education with a highly engaged women's audience
- Top video reached 16.6 million views with 154,535 likes
- Median video earns about 28,000 views across 11 uploads
- Strong comment rate on instructional content signals practical audience trust
Brand fit report
Content
- Formats
- instructional how-to videos, short product clips, explainer conversation videos
- Tone
- informative, reassuring
- Language
- English
- On camera
- Yes, talking head
- Production
- Clean, lightly edited
- Typical length
- 1 to 5 minutes
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- menstrual care products, reusable period underwear
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel promotes its own AllMatters products, with affiliate metadata flagged on the channel.
Suitability GARM Brand Safety Floor + Suitability
Content covers menstruation and intimate body care in frank instructional detail, which may not suit all family or younger audiences.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
Benchmark score: 58 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Getting Started with AllMatters Period Underwear · 276 views
▶How to use a Menstrual Disc - In-depth Instructional Video a · 41k views
▶Made in Portugal short with text · 599 viewsLast three uploads, latest 120 days ago.
OrganiCup is now AllMatters. Changing everyday habits – we make sustainability doable. Small actions lead to big change 🌱 It AllMatters. Join our community at https://instagram.com/allmatters Learn more at https://allmatters.com.
About AllMatters
AllMatters is a Danish YouTube channel that publishes instructional and educational videos about reusable period care, including menstrual cups, menstrual discs and period underwear. The channel, formerly known as OrganiCup, mostly posts step-by-step how-to guides, short product clips and conversation-led explainers, with most content in English and a small Spanish-language share. Per the channel's website, AllMatters sells reusable period essentials, so the channel functions largely as product education for its own range.
The channel has about 38,700 subscribers and a median view count near 28,000 per video, with a few instructional videos reaching millions of views. Its audience is estimated to be mostly women aged 25 to 34, spread across the United States, the United Kingdom, Denmark and Spain. Uploads are sporadic, with one video in the past year, so the channel fits brands that want evergreen how-to placements rather than frequent drops.
Sponsored integrations are estimated at $150 to $250 per video, based on roughly $20 to $35 per 1,000 median views for long-form content. That CPM is in line with or above typical paid ad CPMs of $10 to $30, though the audience is narrower. Brands in sustainable personal care or women's health who want credible, educational placements should consider this creator.
Written from AllMatters's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. AllMatters can edit or remove this page at any time.
Questions about AllMatters
How much does AllMatters charge for a sponsored video?
Estimated sponsored integrations range from $150 to $250 per video, based on about $20 to $35 per 1,000 median views for long-form content. Rates are estimates and not confirmed by the creator.
What does AllMatters post about on YouTube?
AllMatters posts instructional videos on reusable period care, including how to use menstrual cups, discs and period underwear. It also publishes short product clips and conversation-led explainers about periods and sustainability.
How do I contact AllMatters for a brand deal?
Contact details unlock on Starbooked for $0.80. AllMatters is not currently boosted, so bookings go through its published channels after you unlock contact details.