Starbooked

Michael Marsella, known as @byteofmichael, is a US creator making game development, tech, computer science and career advice videos for about 39,000 subscribers with a median of roughly 5,400 views per video. He uploads a few times a year, mostly long-form, and his indie game Castlemancer appears in most descriptions. Sponsored integration rates run $150 to $250 per video.

Why brands book byte

Reach indie game and software career viewers at $150 to $250 per video

  • Median of about 5,400 views per long-form video across 218 uploads.
  • Shorts reach up to 19,000 views, such as 'Wasting 3 Years Building an Indie Game'.
  • Creator has a 22% sponsored share with prior Skillshare and FlexiSpot integrations.
Best fordeveloper tools and game platformsonline learning and career courses
Watch forUpload pace is slow, with 8 videos in the last 365 days and none in the last 90.

Brand fit report

Content

Topics, IAB taxonomy
Video Game70%
Careers20%
Technology & Computing10%
Formats
devlog, commentary reaction, short-form tip clip
Tone
candid, upbeat
Language
English
On camera
Yes, talking head
Production
Clean, lightly edited
Typical length
4 to 8 minutes

Audience

Commercial intent35/100
Comments asking for links, prices or where to buy
Sentiment70/100
Estimated from titles, descriptions and engagement
Engagement3.8%
Likes and comments per view on recent videos
Audience asks abouthow to finish and market an indie gamewhether game development is a viable careerhow to publish on Steam and consoles
Age
35%18-24
40%25-34
15%35-44
10%45+
Gender
25%women
75%men
Countries
🇺🇸 United States50%
🇬🇧 United Kingdom10%
🇨🇦 Canada8%
LanguagesEnglish 100%

Commercial

22%of the last 50 videos were sponsored
Ad readseparate sponsor segment
Brands seen
SkillshareFlexiSpot
Categories promoted
online learning, standing desks, game platforms
Affiliate links
Yes

Video descriptions include a Skillshare free trial offer (for example, the 'Starting a Game Studio in 16 Minutes!' video) and a FlexiSpot Amazon deal link in 'No, Working on a Laptop is Awful…'.

Suitability GARM Brand Safety Floor + Suitability

Profanitylow
Adultlow
Drugslow
Violencelow
Politicslow

Family friendly
Titles and descriptions are about game design, careers and productivity with no flagged content.

We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.

Platforms

PlatformFollowersMedian viewsUploads, 90d
YouTube39k5.4k0
Instagram–––

Benchmark score: 25 / 100

Public rule, same for everyone. How it works.

Engagement Median views relative to followers17 / 50
Activity Uploads in the last 90 days0 / 30
Reach Followers on the main platform8 / 20

Recent videos

Last three uploads, latest 202 days ago.

Hey! I'm Michael Marsella and here's a byte of game development, tech, computer science, and career advice! WISHLIST my upcoming indie game Castlemancer on Steam: https://store.steampowered.com/app/2463450/Castlemancer/ outro visual: https://www.pinterest.com/pin/663858801314299870/ s o c i a l s ☕ Discord: https://discord.gg/KWWzR4HhfU Twitch: https://www.twitch.tv/ByteOfMichael Instagram: https://www.instagram.com/byteofmichael s u p p o r t 👏 https://www.patreon.com/ByteOfMichael d i s c l a i m e r I do not claim to own any or all of the pictures/footage that may be shown in videos. A
byte of michael's own profile description on YouTube

Are you byte of michael? Claim or remove this profile.

About byte of michael

Michael Marsella runs the YouTube channel byte of michael (@byteofmichael), which posts game development, tech, computer science and career advice from the United States. The channel has about 39,000 subscribers and roughly 218 videos, with a median of about 5,400 views per video. Most uploads are long-form devlogs and commentary, with a steady run of Shorts. The creator also develops the indie roguelike deckbuilder Castlemancer, which is promoted in most video descriptions.

The audience is likely made up of aspiring and early-career game developers and software engineers, mostly aged 18 to 34 and mostly men. These figures are estimates based on channel topics rather than verified analytics. Sponsorships, including Skillshare and FlexiSpot placements, are visible in video descriptions.

Brands building developer tools, game platforms or online learning can book the channel for $150 to $250 per video. That works out to roughly $20 to $35 CPM, compared with $10 to $30 CPM typical for paid ads, so the rate is higher than a standard ad buy but tied to a focused audience.

Written from byte of michael's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. byte of michael can edit or remove this page at any time.

Questions about byte

How much does Michael Marsella charge for a sponsored video?

Based on his median views of about 5,400, a sponsored integration on byte of michael typically falls in the $150 to $250 per video range. The rate is calculated at $20 to $35 per 1,000 median views for long-form content. Contact details unlock on Starbooked for $0.80.

What does Michael Marsella post about on YouTube?

The channel covers game development, indie game devlogs, computer science and tech careers, and occasional software engineering advice. Many videos show progress on his roguelike deckbuilder Castlemancer. Long-form videos average around five minutes, with many Shorts.

How do I contact Michael Marsella for a brand deal?

The creator's public links on the channel include Discord, Twitch, Instagram and Patreon. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.

Similar creators

YouTube and other creators in game development, ranked by score.

CreatorNichesFollowersMedian viewsRateScore
Lee Vermeulen@leevermeulen · CA
game developmentindie games3.6k1k$150–25039
8AAFFF@8aafff
machine learningopen source ai9.3k1.9k$150–25031
Dan Allen Gaming Clips@danallengamingclips · AU
gaming interviewsvoice acting15k1.3k$150–25028
Sirhaian@sirhaian · US
game vfxleague of legends41k3.6k$150–25020
Almas Baim (AlmasB)@almasb0 · GB
java tutorialsjavafx9.5k1.1k$150–25017
Game Dev com Juan@gamedevjuan · BR
game developmentunity and godot tutorials14k507$150–25017