Cable Matters, a connectivity products brand based in Massachusetts and operating under the @cablematters handle, posts short-form product demos for HDMI, USB-C, Ethernet and power accessories. The channel has about 1,450 subscribers and a median of 456 views per video, uploading roughly once a month. Sponsored integrations are priced at $150 to $250 per video, reflecting Shorts-heavy views.
Product-focused channel reaching 1,450 subscribers with clean, tech-friendly demo audiences
- Median of 456 views and a 90th percentile of 1,288 views across the last 30 uploads
- 92% of videos are Shorts, averaging roughly 26 seconds each
- Sponsored integrations at $150 to $250 per video equal about $4 to $8 CPM on Shorts views, below typical $10 to $30 paid ad CPM
Brand fit report
Content
- Formats
- vertical short product demos, short product showcase clips
- Tone
- informative, upbeat
- Language
- English
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- under 60 seconds
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- usb and hdmi cables, ethernet adapters, docking and kvm products, power strips
- Affiliate links
- Yes
No sponsorship disclosures found in the last 50 videos; the channel promotes its own product catalog, and affiliate status is flagged in the channel data.
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Product demo titles such as 'Cable Matters 16 AWG 2 Prong Extension Cord' and 'Clean, Dust-free, & Waterproof Ports!' contain no concerning material.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 1.4k | 456 | 1 |
Benchmark score: 41 / 100
Public rule, same for everyone. How it works.
Recent videos
▶Cable Matters USB-C KVM Switch for 2 Laptops | 4K 60Hz, Dual · 439 views
▶Cable Matters USB-C to 5 Gigabit Ethernet Adapter with Charg · 90 views
▶Cable Matters Cat6 Pass Through RJ45 Connectors · 93 viewsLast three uploads, latest 37 days ago.
Cable Matters® — Reliable Connectivity - Cable Matters is a leading connectivity solutions company based in Massachusetts, serving customers worldwide since 2009. - We deliver reliable, affordable tech backed by strong customer support. - From HDMI and USB-C to Thunderbolt™ and Ethernet, our products combine innovation, quality, and value. 🎬 Subscribe for product demos, setup guides, and tech tips. 🌐 Visit us at: www.cablematters.com 📧 Contact us at: support@cablematters.com
About Cable Matters
Cable Matters is a YouTube channel run by the connectivity products brand of the same name, based in Massachusetts and active since 2009. The channel posts short, vertical product demos covering HDMI, USB-C, Ethernet, power strips and related accessories. Most videos are under 30 seconds and the channel uploads roughly once a month, with about 1,450 subscribers and a median of 456 views per video.
The audience is estimated to be mostly US-based adults interested in computer setup and home-office gear, and viewers tend to arrive with specific compatibility questions. Commercial intent is high because the content is itself product marketing. This is an estimate based on the channel's catalog and comment context, not verified audience data.
The channel does not show paid sponsorships, so brand deals are unlikely to be the main use. Estimated sponsored integration rates are $150 to $250 per video, which works out to roughly $4 to $8 CPM on Shorts views, compared with typical paid ad CPM of $10 to $30. Brands with compatible accessories may find it a cost-effective fit.
Written from Cable Matters's public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Cable Matters can edit or remove this page at any time.
Questions about Cable
How much does Cable Matters charge for a sponsored video?
Based on its median views and Shorts-heavy catalog, an estimated sponsored integration would cost $150 to $250 per video. This is a Starbooked estimate, not a published rate card. Contact details unlock on Starbooked for $0.80.
What does Cable Matters post about on YouTube?
Cable Matters posts short product demos for its connectivity accessories, including HDMI and USB-C cables, Ethernet adapters, docking products, power strips and cable labels. Most clips run under 30 seconds and are formatted for vertical viewing.
How do I contact Cable Matters for a brand deal?
The channel lists a support email and website on its About section. Full contact details unlock on Starbooked for $0.80. Boosted creators can be booked through Starbooked directly.
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