Instituto Caminhos do Oriente (T.U. Ogum e Oxalá)
Instituto Caminhos do Oriente (@caminhosoriente) is a Brazilian YouTube channel from Brazil focused on Umbanda teaching, with about 22,200 subscribers and roughly 1,270 median views per video. It uploads about one video a week, mostly long-form lessons, and quotes sponsored integrations at $20 to $35 per 1,000 median views, or about $30 to $40 per video.
Engaged Portuguese-speaking Umbanda audience with steady weekly lessons
- Median of about 1,270 views per video on 22,200 subscribers, with a 5.1% engagement rate
- Recent lesson "Umbanda: ESQUECEMOS o Nome de Nossos Caboclos?" reached about 18,000 views
- Uploads about 50 videos a year, and no sponsored content in the last 50 videos
Brand fit report
Content
- Formats
- long-form lesson, short vertical clip, reposted lesson excerpt
- Tone
- educational, reverent
- Language
- Portuguese
- On camera
- No, voiceover and b-roll
- Production
- Phone, natural light
- Typical length
- 8 to 27 minutes for lessons, under 90 seconds for Shorts
Audience
Commercial
- Brands seen
- None yet
- Categories promoted
- None yet
- Affiliate links
- No
No sponsorship disclosures found in the last 50 videos
Suitability GARM Brand Safety Floor + Suitability
Family friendly
Recent titles discuss religion and the 2026 Brazilian elections ("Jesus e Religiões nas Eleições do Brasil"), which is a political topic but not inflammatory in tone.
We classify content, never people. No age, gender, ethnicity, religion or political views are inferred about the creator. Audience figures are estimates unless marked verified. Creators can correct anything on their profile.
Platforms
| Platform | Followers | Median views | Uploads, 90d |
|---|---|---|---|
| YouTube | 22k | 1.3k | 27 |
Benchmark score: 39 / 100
Public rule, same for everyone. How it works.
Recent videos
▶UMBANDA: ESQUECEMOS o Nome de Nossos Caboclos? ONDE ERRAMOS? · 18k views
▶PARECE MAS NÃO É - Entenda o Que Faz um Terreiro Ser de Umba · 15k views
▶Em 7 Minutos! Jesus e Religiões nas Eleições do Brasil: Dai · 1k viewsLast three uploads, latest 4 days ago.
TERREIRO DE ACOLHIMENTO, TERREIRO DE SABER. O Canal Instituto Caminhos do Oriente veio para somar no assunto Umbanda, resgatando sua tradição, com pesquisa ampla, universalista, expondo o que ela tem de melhor! Sempre trazendo vídeos curtos, enxutos, com conteúdo de peso e textos originais, baseado na extensa obra da escritora/dirigente Míriam Prestes (de Oxalá). Tudo para quem não tem tempo a perder. Para quem quer ver uma Umbanda levada muito a sério! Contato: inst.caminhosoriente@gmail.com #umbanda #ensino #umbandabrasil #umbandaraiz #institutocaminhosoriente #miriamprestesoxalá #ca
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About Instituto Caminhos do Oriente (T.U. Ogum e Oxalá)
Instituto Caminhos do Oriente is a Brazilian YouTube channel focused on Umbanda, an Afro-Brazilian religion, with about 22,200 subscribers and roughly 1,270 median views per video. According to the channel description, the project is based on the written work of Míriam Prestes, a Umbanda leader. The channel posts mostly long lessons on entities, mediumship, terreiro practice and Umbanda history, plus short vertical clips.
The channel uploads about one video a week, with around 50 uploads over the past year. Viewers are likely practitioners, people new to the religion and students of Afro-Brazilian spirituality. These audience estimates are inferred from titles and descriptions, not verified data. The channel has no sponsorship disclosures in its last 50 videos and no brand work appears on its website or cross-platform profiles.
Brands with a faith-sensitive or cultural-education angle may find this channel a fit. Rates are estimated at $20 to $35 per 1,000 median views, which works out to about $30 to $40 per video. That is above the $10 CPM typical for paid ads, so the value depends on audience quality rather than raw reach.
Written from Instituto Caminhos do Oriente (T.U. Ogum e Oxalá)'s public YouTube profile, platform data and web mentions. Numbers updated 2026-10-19. Instituto Caminhos do Oriente (T.U. Ogum e Oxalá) can edit or remove this page at any time.
Questions about Instituto
How much does Instituto Caminhos do Oriente charge for a sponsored video?
Based on the channel's median of about 1,270 views and a rate of $20 to $35 per 1,000 views, a sponsored long-form video would estimate to roughly $30 to $40. Final pricing depends on format, usage rights and the brief.
What does Instituto Caminhos do Oriente post about on YouTube?
The channel posts lessons about Umbanda, including its entities such as caboclos, preto-velhos and exus, mediumship development, terreiro practice and religious history. Most videos are long-form lessons in Portuguese, with some short clips.
How do I contact Instituto Caminhos do Oriente for a brand deal?
The channel lists the email inst.caminhosoriente@gmail.com in its description. Contact details unlock on Starbooked for $0.80, and boosted creators can be booked through Starbooked.